Performance Marketing

1 week ago

Hyderabad, India Rabbit Digital Branding Solutions Full time
Experience: 2–5 years in E-commerce account management, Q-commerce growth or performance marketing
Role Overview
We are looking for a Q-commerce & E-commerce Specialist to drive growth for our brands across quick commerce and e-commerce platforms. The role involves coordination with category managers, campaign teams, and creative resources to ensure our brands achieve strong visibility, efficient inventory movement, and consistent ROAS-driven performance.
Key Responsibilities
Campaign Oversight & Optimisation
- Work with platform advertising teams to monitor ongoing campaigns across all q-commerce and e-commerce platforms
- Suggest new campaign ideas aligned with brand focus and consumer demand.
- Optimise campaigns for ROAS, CTR, ATC → Orders conversion.
Strategic Campaign Planning
- Brainstorm platform-specific campaigns considering seasonality, inventory, TG, and market focus.
- Create monthly promotional calendars with clear KPIs.
- Plan and brief creatives needed for each campaign (static, video, banner, etc.).
Growth Planning & Reporting
- Develop a measured growth plan month-on-month with targets for revenue, ATC, and ROAS.
- Benchmark performance against competitors and platform averages.
- Share weekly and monthly reports with insights and recommendations.
Platform & Category Coordination
- Liaise with category managers across platforms (Zepto, Blinkit, Instamart, Big Basket, Flipkart, Amazon, etc.).
- Track and resolve stock and inventory issues in real time.
- Ensure brand participation in platform-led promos, schemes, and offers.
Required Skills
- Strong understanding of Q-commerce platforms (Zepto, Blinkit, Big Basket, Instamart) and E-commerce (Flipkart, Amazon).
- Familiarity with ad dashboards and campaign metrics.
- Proficiency in Excel / Google Sheets / BI dashboards.
- Strong communication and coordination skills for stakeholder management.
- Analytical mindset to interpret performance data into growth actions.
Soft Skills
- Proactive & hands-on with platforms.
- Excellent coordination and follow-up skills.
- Strategic thinker with an execution mindset.
- Ability to work with creative, performance, and category teams simultaneously.
Key Result Areas (KRAs)
- % of inventory issues resolved proactively.
- Participation in all major promo/scheme opportunities across platforms.
- Improvement in ROAS month on month.
- Accuracy of growth plan vs. actual performance.
- % of planned campaigns executed on time with required creatives.

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