Sales Head

3 weeks ago


Cuttack, India Om Oil & Flour Mills Ltd Full time

Job Title: Sales Head – FMCG Industry

Department: Sales & Marketing
Reports To: Chief Executive Officer / Managing Director

Location HO: Ruchifoodline (Spices & Pasta) Cuttack.

Company Name: Om Oil & Flour Mills Limited

Experience Required: 10–15+ years (with 3–5 years in a senior sales leadership role in FMCG)

Job Summary:

The Sales Head will lead the national or regional sales operations of the company's FMCG division. This role is responsible for driving revenue growth, expanding market share, leading high-performing teams, and executing strategic sales initiatives aligned with business goals.

Key Responsibilities: Sales Strategy & Execution

  • Develop and implement sales strategies to meet organizational goals across modern trade, general trade, e-commerce, and institutional channels.
  • Set and monitor short and long-term sales targets.
  • Analyze sales performance metrics and market trends to refine strategies.

Team Leadership

  • Lead, coach, and manage regional/state sales managers, area sales managers, and field force.
  • Build a high-performance sales culture with clear KPIs and incentive structures.
  • Conduct regular training, motivation, and performance evaluations.

Channel & Distribution Management

  • Expand and optimize distribution networks and partnerships across regions.
  • Drive dealer/distributor management and retail penetration.
  • Strengthen relationships with key accounts and channel partners.

Budget & Forecasting

  • Prepare sales budgets and forecasts by territory and product line.
  • Control trade spends, discounts, and promotional investments for maximum ROI.

Cross-functional Collaboration

  • Collaborate with marketing, supply chain, product, and finance teams for go-to-market strategies and product launches.
  • Provide market intelligence for demand planning and product development.

Customer Relationship Management

  • Maintain relationships with key customers, retailers, and channel partners.
  • Ensure high customer satisfaction and retention across all channels.

Required Qualifications & Skills:

  • Bachelor's degree in Business, Marketing, or a related field (MBA preferred).
  • Proven experience (10–15 years) in FMCG sales with exposure to pan-India or large regional responsibilities.
  • Strong understanding of consumer behavior, retail operations, and competitive landscape.
  • Experience in managing GT/MT/e-commerce channels and diverse geographies.
  • Exceptional leadership, negotiation, and interpersonal skills.
  • Proficient in sales tools, CRM platforms, and data analytics.
  • Minimum revenue generation 250 Cr in Annum

Key Performance Indicators (KPIs):

  • Sales growth (volume & value)
  • Market share increase
  • Channel & distribution expansion
  • Trade spend efficiency
  • Team performance & retention
  • Customer satisfaction (Net Promoter Score or similar)

Employment Type: Full-Time

Salary Range: Depend on Current CTC

Interested candidates can share your updated resume on this mail ID:

Job Type: Full-time

Work Location: In person


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