
Sales Head
3 weeks ago
Job Title: Sales Head – FMCG Industry
Department: Sales & Marketing
Reports To: Chief Executive Officer / Managing Director
Location HO: Ruchifoodline (Spices & Pasta) Cuttack.
Company Name: Om Oil & Flour Mills Limited
Experience Required: 10–15+ years (with 3–5 years in a senior sales leadership role in FMCG)
Job Summary:
The Sales Head will lead the national or regional sales operations of the company's FMCG division. This role is responsible for driving revenue growth, expanding market share, leading high-performing teams, and executing strategic sales initiatives aligned with business goals.
Key Responsibilities: Sales Strategy & Execution
- Develop and implement sales strategies to meet organizational goals across modern trade, general trade, e-commerce, and institutional channels.
- Set and monitor short and long-term sales targets.
- Analyze sales performance metrics and market trends to refine strategies.
Team Leadership
- Lead, coach, and manage regional/state sales managers, area sales managers, and field force.
- Build a high-performance sales culture with clear KPIs and incentive structures.
- Conduct regular training, motivation, and performance evaluations.
Channel & Distribution Management
- Expand and optimize distribution networks and partnerships across regions.
- Drive dealer/distributor management and retail penetration.
- Strengthen relationships with key accounts and channel partners.
Budget & Forecasting
- Prepare sales budgets and forecasts by territory and product line.
- Control trade spends, discounts, and promotional investments for maximum ROI.
Cross-functional Collaboration
- Collaborate with marketing, supply chain, product, and finance teams for go-to-market strategies and product launches.
- Provide market intelligence for demand planning and product development.
Customer Relationship Management
- Maintain relationships with key customers, retailers, and channel partners.
- Ensure high customer satisfaction and retention across all channels.
Required Qualifications & Skills:
- Bachelor's degree in Business, Marketing, or a related field (MBA preferred).
- Proven experience (10–15 years) in FMCG sales with exposure to pan-India or large regional responsibilities.
- Strong understanding of consumer behavior, retail operations, and competitive landscape.
- Experience in managing GT/MT/e-commerce channels and diverse geographies.
- Exceptional leadership, negotiation, and interpersonal skills.
- Proficient in sales tools, CRM platforms, and data analytics.
- Minimum revenue generation 250 Cr in Annum
Key Performance Indicators (KPIs):
- Sales growth (volume & value)
- Market share increase
- Channel & distribution expansion
- Trade spend efficiency
- Team performance & retention
- Customer satisfaction (Net Promoter Score or similar)
Employment Type: Full-Time
Salary Range: Depend on Current CTC
Interested candidates can share your updated resume on this mail ID:
Job Type: Full-time
Work Location: In person
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