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Lead Marketing
3 months ago
Designation : Lead Marketing
Reportees : 4
Base Location : Bangalore
Job Responsibilities :
Develops the local market plan in conjunction with Country Managers, agreeing split of promotional budget between local programs within country to achieve local market objectives.
Identifies clear roles and responsibilities for delivery of local marketing tactics and agrees with the country strategies to deliver the budget Communicates the roles and responsibilities to relevant stakeholders including Sales Program team, Sales Management, Agencies.
Tracks implementation of activities in the local market plan working with agencies and country team to ensure timely and effective execution.
Review implementation of the local market plan. When requested may feed back to the International marketing team. Monitors local competitor activities (spending time in field to understand the local market) and ensures local organization and regional marketing are kept up to date.
Collaborate with local Product Managers team to ensure country promotional materials, Congress and HCP Training materials and Trimester promotional materials are managed through local regulatory approval process and are translated and delivered in line with country marketing strategy and local market plan.
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