![Trendlyne.com](https://media.trabajo.org/img/noimg.jpg)
Digital Marketing Lead
2 weeks ago
Who are we?
Trendlyne is a series A funded startup in the financial markets space, with cutting-edge products aimed at businesses and investors in stock markets and mutual funds.
Our founders are IIT + IIM graduates, with strong tech, analytics, and marketing experience. We have top finance and management people on the Board of Directors. We count major financial firms and India's top brokerages among our customers. Organic growth in B2B and B2C products has already made the company profitable.
We are a great place to work
We have a culture where you feel like you are building something awesome, and your work makes a difference. Full-time employees have paid leave, parental leave, medical insurance, and employee stock options. We invest in your learning and check in on you regularly to help you meet your career goals. Office comes with a world-class espresso machine for the coffee junkies.
Roles and responsibilities
The Digital Marketing Lead will be responsible for managing Trendlyne's digital media, and implementing SEO and ad campaigns in multiple geographies. You will also analyze and manage performance across channels to optimize ad and marketing spends.
Experience Level : (Minimum 3 - 4 Years)
Skills
● Proven work experience in digital marketing
● Experience leading and managing SEM, Google Ads, email, social media, and advertising campaigns
● Experience in optimizing landing pages and user journeys on website and app
● Good familiarity with ad and SEO analytics tools like ahrefs, semrush ● Experience with A/B and multivariate experiments
● Experience in setting up and optimizing Google Adwords and social media campaigns
● Very strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in online marketing and measurement
Qualifications
● Minimum of 3 years work experience
● Bachelor's degree or above. Management post-graduates are preferred.
● Fluency in Microsoft Office tools (Excel, Word, PowerPoint)
● Excellent written, verbal, and communication skills, ability to work well with teams and multiple stakeholders
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