Lead - Search Engine Marketing

2 months ago

Bangalore, India MarketStar Full time

If you are a current employee who is interested in applying to this position, please navigate to the internal Careers site to apply.

Role: Lead - Search Engine Marketing.
Experience: 4+ Years.
Location: Bangalore.

About MarketStar
In everything we do, we believe in creating growth, for our clients, employees, and community. For the past 35+ years, we have been generating revenue for the most innovative tech companies globally through our outsourced B2B demand, sales, customer success, and revenue operations solutions. We are passionate about cultivating career advancements for our people and supporting them through mentorship, leadership, and career development programs. We provide service and support to our communities through the MarketStar Foundation.

Our exceptional team is the cornerstone of MarketStar's accomplishments. We are proud of our award-winning workplace culture and for being named a top employer. These achievements are a testament to our six core values, embraced by our 3,000+ employees worldwide. From our headquarters in Utah, USA, to our global offices in India, Ireland, Bulgaria, Mexico, the Philippines, and Australia, we all work together to drive innovation and success.

We are excited to have you apply to join our MarketStar team and can’t wait to discuss how we can help you find growth


Who are we looking for?
We seek an enthusiastic SEM expert to manage all pay-per-click marketing activities. You should understand and support initiatives that will contribute to the goals and success of client campaigns.

You will effectively manage the paid search budget and work with the SEO and Marketing team to maximize ROI, administer campaigns, and drive traffic, and customers.

What kind of work will you be doing?

Perform daily account management of pay-per-click accounts on Google Ads, LinkedIn, Facebook, and other paid platforms for a variety of clients. Assist in maintenance and monitoring of keyword bids, daily and monthly budget caps, impression share, quality score, and other important account metrics. Manage and maintain updates for large keyword lists. Provide creative copy suggestions and graphical ad templates. Assist in the management of display network placement lists on Google Ads and through other contextual advertising platforms. Assist in strategizing, executing, and reporting programmatic media buying ad campaigns. Assist in running content syndication campaigns as and when required. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals. Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives. Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. Keep pace with search engine and PPC industry trends, updates, and developments. Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals. Monitor and evaluate search results and search performance across the major search channels. Help the team in creating new pitches/proposals for prospective clients. Communicate with the team and management on project development, timelines, and results.Review landing pages and suggest areas of improvement with respect to UX and Quality scores. Work closely with the other team members to meet client goals.


What you will need to succeed?

Excellent communication skills - written and verbal. Passion for search and internet marketing. Outstanding ability to think creatively, holistically, identify, and resolve problems. Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere. Ability to clearly and effectively articulate thoughts and points. Ability to learn new industries and new business types quickly and apply this knowledge to internet marketing initiatives and achieve client goals. High levels of integrity, autonomy, and self-motivation. Excellent analytical, organizational, project management, and time management skills.

Must-Have Skills:

Experience in Search Engine Marketing (SEM) and PPC. Proficiency in MS Excel/PowerPoint/WordExperience in website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools. Experience working with popular PPC ad platforms (Google Ads, LinkedIn, Facebook, Instagram, YouTube, etc.). Google Ads certification is a plus. BS/BA degree preferred.

What’s in it for you?
Constant Learning and an entrepreneurial growth mindset. Employee-centric benefits plan including but not limited to Comprehensive Health Insurance, generous Leave Policy, Covid Support, Vaccination drives, Well-being sessions, real-time grievance redressal, and work flexibility.
 

We are a people-first organization with policies and processes that help you bring the best version of yourself into work including fast-track growth for high-potential folks. An opportunity to be associated with the world’s leading brands as clients. To be a part of an organization with more than 60% of homegrown Leaders. Customized training programs that are catered to personal and professional development. We are an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success.

If You're up for this position, hit the Apply Now Button

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