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Marketing Specialist
3 months ago
We are seeking a dynamic and experienced Marketing Manager to join our team and lead our marketing efforts. The ideal candidate will have a strategic mindset, creative flair, and a proven track record of developing and executing successful marketing campaigns.
Position: Marketing Manager
Location: Bangalore
Salary: 6-7 LPA
Responsibilities:
- Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and retention.
- Lead the creation of engaging content across various channels, including digital, social media, email, and traditional marketing channels.
- Manage social media platforms and oversee social media management, including content creation, community engagement, and influencer partnerships.
- Oversee offline marketing initiatives, including events, partnerships, and traditional advertising campaigns.
- Develop and implement strategies for marketing fashion products on online marketplaces such as Amazon, Myntra, Ajio, and others.
- Collaborate with external agencies to manage performance marketing campaigns, including PPC, SEO, and social media advertising.
- Identify and onboard relevant enablers for the platform related to marketing, including technology partners and marketing tools.
- Conduct market research and competitive analysis to identify trends, opportunities, and areas for growth.
- Analyze campaign performance and ROI to continuously improve marketing efforts and achieve business objectives.
- Lead and mentor a team of marketing professionals, providing guidance, support, and feedback to drive team success.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
- Proven experience in a marketing leadership role, with a strong track record of delivering results.
- Deep understanding of digital marketing principles and best practices, including SEO, SEM, social media, and email marketing.
- Experience in managing offline marketing initiatives and partnerships.
- Strong leadership and communication skills, with the ability to inspire and motivate teams.
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
- Knowledge of online marketplaces and experience in marketing fashion products on e-commerce platforms.
- Experience working with external agencies and managing performance marketing campaigns.
- Tech-savvy with proficiency in marketing tools and platforms.
- Strong business acumen with the ability to understand market dynamics, identify opportunities, and drive strategic initiatives.
If you're a strategic thinker with a passion for marketing and a desire to drive business growth, we'd love to hear from you. Join us in shaping the future of our brand and making a meaningful impact in the industry. Apply now with your resume and cover letter outlining why you're the perfect fit for this role. #MarketingManager #JoinOurTeam