Medico-Marketing Content Specialist
2 weeks ago
As a medical writer, s/he will be responsible for writing medico-marketing content for articles, journals, brochures, product manuals and promo material for our organization. S/He will cover topics in specific therapy area, clinical trials, treatments, procedures, medical devices, pharmaceutical drugs, medical research/breakthroughs, and other educational materials. Will be collaborating extensively with the HCPs, scientists, regulatory, marketing & communications team to translate medical/scientific content into effective promotional materials for product brand communications.
Medico-Marketing Content Specialist will be responsible for developing unique, error-free and unbiased medico-marketing content for diverse media and platforms like Patient Information initiatives for patients, content targeting HCPs etc.
They will be responsible for churning out content that will be used extensively in diverse digital marketing initiatives such as website, landing pages, blogs as well as for posters, brochures and other physical marketing materials.
Key Responsibilities of the position:
Deliver reader-friendly material by decoding medical/scientific reports from high-authority sources and scrutinising the data. Identify industry trends by reviewing related literature searches.
Deliver high quality literature search, including identification of key literature that would support the creation of medico-marketing content and check for or obtain copyright permissions prior to internal or external use.
Converting complex scientific information into lucid medico-marketing campaigns through exceptional grasp over language
Create content calendars and timelines for our websites, newsletters, and PR
Produce copy for websites, blogs, and other social media platforms that connect with HCPs, patients as well as public at large
Work with the Business, Marketing, R&D, Clinical development and medical affairs teams during congresses, product launches, and key data releases and ensure assigned work is completed as per the timelines and SOPs.
Candidate Pre-Requisites
Minimum 6 to 12 years of medical/scientific writing experience in pharmaceutical companies (Roche, Lilly etc) or medical communications agencies like Indigene, RxPrism etc
Demonstrate expertise and knowledge of assigned therapeutic areas and a good understanding of pertinent disease state(s).
M. Pharm/ Pharm. D/ BDS / MDS/Ph.D./ Any life science graduate/PG with publication or medical writing
In-depth understanding of the Healthcare/Pharma industry.
Excellent oral and written communication skills are essential, as well as Attention to Detail with Proficiency in Microsoft Office Suite
A team player, who has high energy & is self-driven, with a passion to work on creating world class material and an attitude of ‘we go to them’ rather than ‘they come to us’
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