ATL & BTL Marketing Manager

2 weeks ago

Surat, India Sri Sri Tattva Full time

Company Description

Sri Sri Tattva, established by experienced individuals with nearly four decades in the wellness sector, offers a comprehensive approach to health and wellness. The brand features a College of Ayurvedic Science and Research, a state-of-the-art Hospital, Panchakarma Wellness Centers, Spas and Clinics, and advanced Manufacturing facilities. Committed to social responsibility, Sri Sri Tattva supports the Art of Living foundation's rural and social welfare initiatives. With a strong retail and online presence, the brand aims to promote Ayurveda's benefits and provide high-quality, natural wellness products.

Role Description

This is a full-time, on-site role for an ATL & BTL Marketing Manager located in Surat. The role involves planning, developing, and executing Above the Line (ATL) and Below the Line (BTL) marketing strategies. The Marketing Manager will be responsible for coordinating marketing campaigns across various channels, managing budgets, and analyzing market trends to ensure promotional activities align with the company's goals.

Qualifications

  • Experience in developing ATL and BTL marketing strategies
  • Experience handling Central location (Gujarat, Rajasthan, MP and CG) – HQ in Surat
  • Skills in budget management and market analysis
  • Strong communication and interpersonal skills
  • Ability to work collaboratively with cross-functional teams
  • Bachelor's degree in Marketing, Business, or related field
  • Plan Marketing and Promotional activities of FMCG products
  • Plan for product launches at Retail outlets, MT and Franchise store, plan ATL, BTL activity for the same.
  • Plan marketing budgets and yearly calendar
  • Proficiency in digital marketing and social media platforms

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