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Marketing Executive
2 weeks ago
Company Description
Sri Sri Tattva, with nearly four decades of experience, is committed to promoting health and wellness through a holistic approach. The brand encompasses Ayurvedic education, state-of-the-art hospitals, wellness centers, spas, and clinics. Sri Sri Tattva's manufacturing facilities are driven by technology and stringent control systems, and the brand has a growing franchise and retail presence. With a focus on Ayurveda, they are dedicated to bringing safe, high-quality products to households and support social welfare through the Art of Living foundation. Their retail and online presence continues to expand, making products easily accessible to a wide audience.
Role Description
This is a full-time on-site role for a Marketing Executive / Manager (ATL & BTL) based in Surat. The role involves planning and executing above-the-line (ATL) and below-the-line (BTL) marketing strategies, conducting market research, developing communication plans, and driving sales initiatives. The Marketing Executive / Manager will also be responsible for building and maintaining relationships with clients and stakeholders, ensuring the effective promotion of the brand, and monitoring market trends and competitor activities.
Qualifications
- Market Planning and Market Research skills
- Strong Communication and Marketing skills
- Plan Marketing and Promotional activities of FMCG products.
- Proven ability to work on-site and collaborate with cross-functional teams
- Excellent organizational and analytical skills
- Experience in the health and wellness or FMCG industry
- Plan a Consumer Engagement Strategy for Retail outlets, MT and Franchise store.
- Plan for product launches at Retail outlets, MT and Franchise store, plan BTL activity for the same.
- Plan for product specific promotional activities – campaigns ,Cross promotions, seasonal product promotions at retail outlets
- Build brand awareness by participation in local exhibitions and events, press, cable TV, newspapers and other outdoor media such as hoardings, bus/Auto, bus/train stations etc
- Bachelor's degree in Marketing, Business Administration, or related field
