Marketing Executive

Job Description

• Marketing Strategy Development:

o Assist in implementation of marketing strategies to promote the company's properties, services, and brand.

o This involves conducting market research, identifying target audiences, and defining key messages and value propositions.

• Content Creation & Agency Co-ordination:

o Assist in executing the monthly social media plan for the brand and projects on monthly basis

o Proficiency in English. Must have maturity and sense for content usage & current market language of understanding (Understand the target audience).

o Manage engaging and compelling content for various marketing materials, including brochures, websites, events and social media posts.

o Ensure the content is accurate, informative, and tailored to the target audience.

o Work closely with the teams for inputs related to design & development, to ensure marketing initiatives are aligned with overall business goals

o Co-ordinate and follow-up with the agencies on regular basis for content creation in timely manner and ensure that particular work is completed in given period of time.

o Keep photo/video documentation of all events and installations for record-keeping and post-campaign analysis.

o Comply with internal approval workflows before release of creatives or campaign execution.

• Digital Marketing:

o Oversee the company's online presence, including website management, search engine optimization (SEO) and social media marketing.

o Manage all social media accounts which includes manage login credentials, timely postings and analysis of postings for all projects & brand.

o Monitor website traffic, engagement, and conversion rates, and optimize digital marketing activities for maximum effectiveness.

• Brand Management:

o Assist in maintaining and enhancing the organization's brand image and reputation.

o Ensure consistency in brand messaging, visual identity, and customer experience across all marketing channels and touchpoints.

• Market Research and Analysis:

o Conduct market research and analysis with the point of understanding design & content to identify market trends, customer preferences, and competitive landscape.

o Use data and insights to inform marketing strategies, refine target audience segmentation, and identify new opportunities for growth.

o Study and give suggestions with regards to how we can do better and what our competitors are doing differently on timely basis.

• Collateral and Promotional Material Designing & Development:

o Shoot live reels during the events,

o Design basic collaterals through online available software's such as Canva.

o Coordinate the development of marketing collateral, including property brochures, flyers, presentations, and promotional videos.

o Content creation & coordinate with legal/compliance teams to get necessary approvals for hoardings, events, or public advertising in accordance to RERA guidelines.

o Collaborate with graphic designers, photographers, and videographers to create high-quality materials that effectively showcase the company's properties and services.

• Analytics and Reporting:

o Track and prepare the marketing campaign performance, website analytics, and other relevant metrics reports.

o Generate regular reports to evaluate the customer response and provide recommendations for improvement.

• Event Coordination:

o Assist and coordinate in marketing events such as property launches, open houses, trade shows, and conferences.

o This involves managing logistics, coordinating with vendors, and ensuring a seamless experience for attendees.