Marketing Manager-

3 days ago

Surat, India Sri Sri Tattva Full time

Company Description

Sri Sri Tattva, established by experienced individuals with nearly four decades in the industry, promotes health and wellness through a comprehensive approach. This includes a College of Ayurvedic Science and Research, a state-of-the-art hospital, wellness centers, spas, clinics, and technologically advanced manufacturing facilities. The brand supports the Art of Living foundation's rural and social welfare projects and focuses on retail presence through modern trade, general trade, franchise stores, and a strong digital footprint. Sri Sri Tattva strives to offer high-quality, safe, effective products, fulfilling the increasing needs of stakeholders through continuous innovation and research.

Role Description

This is a full-time on-site role for a Marketing Executive / Manager (ATL & BTL) based in Surat. The role involves planning and executing above-the-line (ATL) and below-the-line (BTL) marketing strategies, conducting market research, developing communication plans, and driving sales initiatives. The Marketing Executive / Manager will also be responsible for building and maintaining relationships with clients and stakeholders, ensuring the effective promotion of the brand, and monitoring market trends and competitor activities.

Qualifications

  • Market Planning and Market Research skills
  • Strong Communication and Marketing skills
  • Plan Marketing and Promotional activities of FMCG products.
  • Proven ability to work on-site and collaborate with cross-functional teams
  • Excellent organizational and analytical skills
  • Experience in the health and wellness or FMCG industry
  • Plan a Consumer Engagement Strategy for Retail outlets, MT and Franchise store.
  • Plan for product launches at Retail outlets, MT and Franchise store, plan BTL activity for the same.
  • Plan for product specific promotional activities – campaigns ,Cross promotions, seasonal product promotions at retail outlets
  • Build brand awareness by participation in local exhibitions and events, press, cable TV, newspapers and other outdoor media such as hoardings, bus/Auto, bus/train stations etc
  • Bachelor's degree in Marketing, Business Administration, or related field

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