Product Marketing Specialist

7 days ago

Hyderabad, India VirtueS Full time

We are seeking a passionate Marketing Specialist with a strong interest in technology and innovation to join our dynamic team. In this role, you will play a crucial part in positioning DaVinci as a market leader in the smart manufacturing sector. You will work in a fast-paced, product-driven environment, utilizing your creativity and technical aptitude to execute impactful marketing strategies and campaigns that drive global awareness and engagement.

Key Responsibilities:

  1. Digital Marketing Execution:

  2. Develop and implement digital marketing campaigns to highlight DaVinci's unique capabilities in global markets (MENA, US, and beyond).

  3. Optimize SEO/SEM strategies to enhance product discoverability and engagement.

  4. Product-Focused Content Creation:

  5. Create high-quality, technical content such as product guides, whitepapers, case studies, and blog posts tailored to the manufacturing industry.

  6. Collaborate with the design team to develop engaging visuals, including infographics and product demos.

  7. Tech-Driven Marketing Strategies:

  8. Leverage marketing automation tools (HubSpot, Marketo) and CRM platforms (Salesforce) to drive lead generation and nurturing.

  9. Utilize analytics tools (Google Analytics, Tableau) to track and optimize campaign performance.

  10. Social Media & Branding:

  11. Strategically manage social media channels to position DaVinci as the go-to solution for smart manufacturing.

  12. Drive thought leadership through engaging posts, webinars, and industry discussions.

  13. Market Research & Insights:

  14. Conduct competitor analysis and identify positioning opportunities for DaVinci.

  15. Monitor industry trends and adapt marketing strategies to maintain product relevance and impact.

  16. Cross-Team Collaboration:

  17. Collaborate with product teams to understand new features and translate them into compelling marketing messages.

  18. Work closely with sales teams to align marketing initiatives with business objectives and customer needs.

Required Skills & Qualifications:

  • Educational Background: Bachelor's degree in Marketing, Business Administration, or a related field (technical background preferred).
  • Experience: 2 – 5 years in B2B marketing, SaaS marketing, or product marketing for tech companies.

Technical Skills:

  • Marketing Automation: HubSpot, Mailchimp.
  • CRM: Salesforce or similar.
  • Analytics: Google Analytics, Tableau, or Power BI.
  • SEO/SEM: SEMrush, Ahrefs, Google Ads.
  • Social Media: LinkedIn and Instagram.
  • Content: Blogs or Articles.

Other Skills:

  • Strong technical writing skills to communicate DaVinci's capabilities and value proposition effectively.
  • An analytical mindset with the ability to derive insights from complex data.
  • Knowledge of graphic design tools (Canva, Figma, Adobe Suite) is preferred.
  • Enthusiasm for technology and product innovation, with a drive to stay updated on market trends.

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