Channel Sales Manager

19 hours ago

Bengaluru, India Signature Dwellings Full time

Role Overview

The Channel Sales Manager plays a pivotal role in expanding revenue through strategic partnerships. You'll be the bridge between our company and external partnersdistributors, resellers, or value-added vendors. By developing trust-based relationships, executing channel strategies, and empowering partners with training and support, you will drive indirect sales and expand our market presence.

Key Responsibilities

  • Design and Execute Channel Strategies
    Craft and implement sales strategies tailored for indirect channels to hit revenue and market-share goals.
  • Partner Recruitment & Onboarding
    Identify and onboard new channel partners aligned with business goals to grow coverage and reach.
  • Maintain & Nurture Partner Relationships
    Build strong, sustainable relationships via regular engagement, performance check-ins, and collaborative business planning.
  • Training & Enablement
    Provide partners with product insights, sales enablement materials, and ongoing training programs to ensure they effectively represent and sell our offerings.
  • Performance Monitoring & Analytics
    Define KPIs, monitor partner performance, analyze data, and adjust tactics to optimize outcomes.
  • Negotiation & Incentive Management
    Negotiate partner agreements, compensation plans, and incentives to motivate partners and secure strategic alignment.

  • Conflict & Issue Management
    Proactively address conflicts between the company and channel partners, ensuring smooth operations and ethical resolution.

  • Cross-Functional Collaboration
    Partner with internal teams (marketing, product, operations) to synchronize campaigns and enable partners with required tools and messaging.

  • Market Analysis & Forecasting
    Study market trends, competitor strategies, and sales data to predict future channel performance and inform strategic decisions.
  • Reporting & Forecast Submission
    Generate and present regular sales forecasts and performance reports to senior management.

Qualifications & Skills

  • Educational Background
    Bachelors degree in Business Administration, Marketing, or a related field.
  • Experience
    1–5 years in sales, business development, partner or channel management.

  • Core Competencies

  • Excellent communication, negotiation, and relationship-building skills.

  • Strong analytical ability with familiarity in KPI tracking and data-informed decision-making.
  • Proficiency in CRM tools (e.g., Salesforce, Zoho), sales analytics (Power BI, Tableau), and collaboration platforms (Slack, Teams).
  • Self-motivated, organized, and capable of working autonomously while coordinating across teams.

  • Strategic mindset with adaptability to dynamic market conditions.

  • Desirable Traits

  • Industry knowledge in domains like IT, manufacturing, or consumer goods.

  • Strong leadership presence to guide partners, influence stakeholders, and drive shared success.
  • Comfort with occasional travel to engage partners in-person and support in-field activities.

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