
Channel Sales Manager
2 days ago
Role Overview
The Channel Sales Manager plays a pivotal role in expanding revenue through strategic partnerships. You'll be the bridge between our company and external partnersdistributors, resellers, or value-added vendors. By developing trust-based relationships, executing channel strategies, and empowering partners with training and support, you will drive indirect sales and expand our market presence.
Key Responsibilities
- Design and Execute Channel Strategies
Craft and implement sales strategies tailored for indirect channels to hit revenue and market-share goals. - Partner Recruitment & Onboarding
Identify and onboard new channel partners aligned with business goals to grow coverage and reach. - Maintain & Nurture Partner Relationships
Build strong, sustainable relationships via regular engagement, performance check-ins, and collaborative business planning. - Training & Enablement
Provide partners with product insights, sales enablement materials, and ongoing training programs to ensure they effectively represent and sell our offerings. - Performance Monitoring & Analytics
Define KPIs, monitor partner performance, analyze data, and adjust tactics to optimize outcomes. - Negotiation & Incentive Management
Negotiate partner agreements, compensation plans, and incentives to motivate partners and secure strategic alignment. Conflict & Issue Management
Proactively address conflicts between the company and channel partners, ensuring smooth operations and ethical resolution.Cross-Functional Collaboration
Partner with internal teams (marketing, product, operations) to synchronize campaigns and enable partners with required tools and messaging.- Market Analysis & Forecasting
Study market trends, competitor strategies, and sales data to predict future channel performance and inform strategic decisions. - Reporting & Forecast Submission
Generate and present regular sales forecasts and performance reports to senior management.
Qualifications & Skills
- Educational Background
Bachelors degree in Business Administration, Marketing, or a related field. - Experience
1–5 years in sales, business development, partner or channel management. Core Competencies
Excellent communication, negotiation, and relationship-building skills.
- Strong analytical ability with familiarity in KPI tracking and data-informed decision-making.
- Proficiency in CRM tools (e.g., Salesforce, Zoho), sales analytics (Power BI, Tableau), and collaboration platforms (Slack, Teams).
- Self-motivated, organized, and capable of working autonomously while coordinating across teams.
Strategic mindset with adaptability to dynamic market conditions.
Desirable Traits
Industry knowledge in domains like IT, manufacturing, or consumer goods.
- Strong leadership presence to guide partners, influence stakeholders, and drive shared success.
- Comfort with occasional travel to engage partners in-person and support in-field activities.
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