Channel Sales Manager

CSM_Betul

About PhonePe Limited:

Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore.

PhonePe's portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture:

At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday. And that starts with creating the right environment for you. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you're excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us

Job Objective:
The Channel Sales Manager will focus on driving acceptance of PhonePe's products and services through various channel partners across urban and rural markets across the country. The Channel Sales Manager is responsible for accelerating our presence in the market by managing relationships with channel partners, driving partner acquisition, sales, and servicing within an assigned geographical area. The incumbent will play a key role in driving the market share of PhonePe in the channel business. He/She will be expected to lead the team to achieve targets across multiple product lines, including devices, financial instruments, and generating revenues.

The role will be to work closely with channel partners. The Channel Sales Manager reports to the State Heads.

Business Growth:

• Expand the partner network by driving all products and services.
• Drive quality in execution through audits and review mechanisms.
• Conduct partner meetings to present products and manage escalations.
• Monitor competition within the assigned territory and share insights with the leadership team.
• Drive partner acquisition and productivity to ensure market leadership.
• Ensure the correct placement of devices to maximize asset utilization.

Channel Management:

• Manage collateral and devices to ensure no loss or leakage.
• Ensure adherence of channel partners to company guidelines and ways of working.
• Recruit new channel partners and engage existing partners to ensure partner profitability.
• Ensure partners are aware of and equipped with new product launches and updates.

Brand Visibility:

• Ensure brand visibility in the assigned territory leveraging collaterals provided by the organization through channel partners.
• Participate in promotional events and other BTL activities (e.g., roadshows and trade shows) to cultivate customer relationships through channel partners.

Data Management:

• Understand trackers and download the relevant information to the channel partners.
• Analyze basic data from the trackers to drive business.

Stakeholder Management:

• Develop strong relationships with key stakeholders among channel partners.
• Ensure infrastructure, involvement, and investment from channel partners.
• Address partner queries and resolve issues promptly.

People Management:

• Will manage freelancers along with channel partners.
• Onboard and provide on-the-job training to the frontline sales team/ channel partners to improve performance.
• Monitor KPIs and coach team members on an ongoing basis.
• Work towards retention and engagement of the exclusive frontline sales team.
• Drive execution rigor by being in the market and observing the performance of the team.
• Motivate the team by regularly communicating about monthly schemes and incentives.

Requirements:

• MBA from a Tier 2/3 campus with a good academic record.
• Proven working experience of 3-5 years in channel sales managing a sales team (off-roll/on-roll).
• Experience in Telecom, FMCG, and Retail is highly preferred (B2C experience).
• Excellent interpersonal skills and a strong sales/customer service focus.
• Field sales experience with a proven track record of increasing sales and revenue.
• Experience with distributor and channel partner management is an added advantage.
• Exposure to the startup environment is an added advantage.
• Problem-solving abilities with a strong bias for impact.
• Strong ethics and discretion while dealing with customers.
• Drive for results, able to demonstrate/quantify success relative to established targets and metrics.
• Basic understanding of MS Office (Excel, PowerPoint, etc.).

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

• Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
• Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
• Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Our inclusive culture promotes individual expression, creativity, innovation, and achievement and in turn helps us better understand and serve our customers. We see ourselves as a place for intellectual curiosity, ideas and debates, where diverse perspectives lead to deeper understanding and better quality results. PhonePe is an equal opportunity employer and is committed to treating all its employees and job applicants equally; regardless of gender, sexual preference, religion, race, color or disability. If you have a disability or special need that requires assistance or reasonable accommodation, during the application and hiring process, including support for the interview or onboarding process, please fill out this form.

Read more about PhonePe on our blog.

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