Senior Product Marketing

2 weeks ago

GTB Nager, India Baazi Games Full time

Senior Product Marketing (CRM & Retention Focus)

Location : Chattarpur, Delhi

Experience : 2+ Years

About the Role

We are looking for a data-driven and performance-focused Campaign Specialist to join our product marketing team with a strong focus on CRM and retention. In this role, you will be responsible for driving player engagement and long-term retention through behavior-based lifecycle strategies and automated campaigns. Your work will directly influence key business metrics such as LTV, ARPU, and churn reduction.

Key Responsibilities

  • Develop and implement the overall lifecycle marketing strategy aligned with business KPIs (retention, ARPU, LTV, etc.).
  • Create and manage automated journeys using platforms such as Braze, Optimove, Salesforce, or similar tools.
  • Segment audiences based on behavior, value, product interaction, and predictive data.
  • Launch personalized campaigns across email, push notifications, SMS, and in-app messaging.
  • Coordinate with data, product, and creative teams to ensure timely and targeted messaging.
  • Define A/B and multivariate testing plans across lifecycle stages.
  • Analyze performance and optimize based on metrics such as churn rate, CTR, open rate, and campaign ROI.
  • Work closely with Compliance to ensure messaging follows responsible gaming guidelines and regional regulations.

Requirements

  • Minimum 2 years of experience in CRM, retention marketing, or lifecycle marketing—preferably in real-money gaming, e-commerce, or mobile apps.
  • Experience managing customer journeys in CRM tools
  • Strong analytical skills; comfortable with dashboards, cohort analysis, and performance reporting.
  • Understanding of segmentation, personalization, and predictive targeting.
  • Excellent project management and communication skills, with an ability to work in fast-paced environments.

Success Metrics

  • Increase in Day 7/Day 30 retention
  • Higher open/click rates and engagement across lifecycle journeys
  • Reduction in inactive and churned users

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