Senior Product Marketing

4 weeks ago

GTB Nager, India Baazi Games Full time

Senior Product Marketing (CRM & Retention Focus)

Location: Chattarpur, Delhi

Experience: 2+ Years

About the Role

We are looking for a data-driven and performance-focused Campaign Specialist to join our product marketing team with a strong focus on CRM and retention. In this role, you will be responsible for driving player engagement and long-term retention through behavior-based lifecycle strategies and automated campaigns. Your work will directly influence key business metrics such as LTV, ARPU, and churn reduction.

Key Responsibilities

  • Develop and implement the overall lifecycle marketing strategy aligned with business KPIs (retention, ARPU, LTV, etc.).
  • Create and manage automated journeys using platforms such as Braze, Optimove, Salesforce, or similar tools.
  • Segment audiences based on behavior, value, product interaction, and predictive data.
  • Launch personalized campaigns across email, push notifications, SMS, and in-app messaging.
  • Coordinate with data, product, and creative teams to ensure timely and targeted messaging.
  • Define A/B and multivariate testing plans across lifecycle stages.
  • Analyze performance and optimize based on metrics such as churn rate, CTR, open rate, and campaign ROI.
  • Work closely with Compliance to ensure messaging follows responsible gaming guidelines and regional regulations.

Requirements

  • Minimum 2 years of experience in CRM, retention marketing, or lifecycle marketing—preferably in real-money gaming, e-commerce, or mobile apps.
  • Experience managing customer journeys in CRM tools
  • Strong analytical skills; comfortable with dashboards, cohort analysis, and performance reporting.
  • Understanding of segmentation, personalization, and predictive targeting.
  • Excellent project management and communication skills, with an ability to work in fast-paced environments.

Success Metrics

  • Increase in Day 7/Day 30 retention
  • Higher open/click rates and engagement across lifecycle journeys
  • Reduction in inactive and churned users

  • Senior Product Marketing

    2 weeks ago

    GTB Nager, India Baazi Games Full time

    Senior Product Marketing (CRM & Retention Focus) Location : Chattarpur, Delhi Experience : 2+ Years About the Role We are looking for a data-driven and performance-focused Campaign Specialist to join our product marketing team with a strong focus on CRM and retention. In this role, you will be responsible for driving player engagement and long-term...

  • Product Marketing Manager

    2 weeks ago

    GTB Nager, India TIGI HR Full time

    Job Title: Product Manager Department: Marketing Location: Delhi / Mumbai Reports To: Chief Business Officer Position Overview This position is open with the company manufacturing medical devices. Candidates with industry experience in Pharma, Lifesciences and Medical devices will be preferred. Please note that this is *NOT* an IT / CS / AI related...

  • Digital Marketing Manager

    2 days ago

    GTB Nager, India Career Launcher Full time

    Job TitleManager – Product Digital Marketing (UG Products: CUET, IPM, BBA, Law)Role OverviewThis role is responsible for strategizing, executing, and optimizing digital marketinginitiatives for Career Launcher's undergraduate products, including CUET, IPM, BBAand Law. The ideal candidate is data-driven, creative, and comfortable working in a fast-paced,...

  • Senior Marketing Manager

    2 weeks ago

    GTB Nager, India Grow Indigo Full time

    Key Responsibilities & duties:1. Develop and implement marketing strategies and marketing plans for Carbon and Biologicals businesses.2. Generate, manage, and nurture leads through on-ground campaigns and digital platforms for Biologicals & Carbon businesses3. Develop, communicate, and implement brand guidelines across the organization4. Collaborate with...

  • Senior Marketing Manager

    3 days ago

    GTB Nager, India Grow Indigo Full time

    Key Responsibilities & duties:1. Develop and implement marketing strategies and marketing plans for Carbon and Biologicals businesses.2. Generate, manage, and nurture leads through on-ground campaigns and digital platforms for Biologicals & Carbon businesses3. Develop, communicate, and implement brand guidelines across the organization4. Collaborate with...

  • Product Manager

    2 days ago

    GTB Nager, India Quectel Full time

    Responsibilities:Fulfill the annual financial growth target for the 5G/LTE-A product line in the region.Provide accurate information related to competitive analysis; ensure the product definition is highly efficient and maintains a leading market position based on market analysis.Maintain Quectel's leadership in the 5G/LTE-A industry and promote ODM/EMS...

  • Product Manager

    3 days ago

    GTB Nager, India Trinity Touch Full time

    Product Manager- B2B Sales (Electrical & Electronics Industries Only) Minimum 5 Yrs of Experience in Product Management with B2B Sales in Electrical & Electronics Industry. Role: We are looking for a dynamic and results-driven candidate to join our team, focusing on Electrical Industrial Components. This role is pivotal in driving profitable growth,...

  • Product Manager

    4 weeks ago

    GTB Nager, India Trinity Touch Full time

    Product Manager- B2B Sales (Electrical & Electronics Industries Only) Minimum 5 Yrs of Experience in Product Management with B2B Sales in Electrical & Electronics Industry. Role: We are looking for a dynamic and results-driven candidate to join our team, focusing on Electrical Industrial Components. This role is pivotal in driving profitable growth,...

  • Product Lead

    4 weeks ago

    GTB Nager, India HT Digital Streams Full time

    About the Role We are looking for a dynamic and strategic Product Manager to spearhead the development of our Ads Product and Performance Stack. This role is pivotal in building innovative ad solutions that cater to client needs across demand and supply ecosystems. You will work at the intersection of technology, business, and client success to define...

  • Product Growth Strategist

    1 day ago

    GTB Nager, India beBeeLeadership Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

    Key Responsibilities:Drive business growth by analyzing market trends, competitor activity, and customer demand to achieve annual financial targets.Maintain market leadership through effective product development, ensuring a strong competitive position based on comprehensive market analysis.Promote outsourced design manufacturing (ODM) and engineering...