Digital Marketing Manager

3 weeks ago

GTB Nager, India Career Launcher Full time

Job Title

Manager – Product Digital Marketing (UG Products: CUET, IPM, BBA, Law)

Role Overview

This role is responsible for strategizing, executing, and optimizing digital marketing

initiatives for Career Launcher's undergraduate products, including CUET, IPM, BBA

and Law. The ideal candidate is data-driven, creative, and comfortable working in a fast-

paced, cross-functional environment with ownership over performance marketing,

organic growth, and digital sales funnels.

Key Responsibilities

  • Develop and manage integrated digital marketing campaigns across Meta & Google Ads to drive lead generation, optimize return on ad spend (ROAS), and scale monthly paid acquisition efforts.
  • Allocate and optimize digital budget to maximize paid lead volume and minimize cost per lead (CPL).
  • Execute SEO and content marketing strategies to increase organic website traffic and grow annual lead pipelines, maintaining strong capture and conversion ratios.
  • Drive social media growth and engagement by managing cross-platform channels and creating impactful content, including reels and creative posts.
  • Build and manage automated outreach and nurturing workflows using CRM platforms (LS).
  • Take complete ownership for UG product segment and actively coordinate with different stakeholders including product, sales and support extending to senior management as well
  • Orchestrate multi-channel communication campaigns via SMS, WhatsApp, and Email, tracking and improving channel performance.
  • Collaborate closely with product, content, and sales teams to streamline funnel management and ensure a cohesive customer journey.
  • Monitor campaign performance using analytics tools and report KPIs to stakeholders, recommending data-driven actions for continuous improvement.
  •  Stay up-to-date with digital marketing trends, tools, and best practices, especially in the EdTech and UG entrance domains.

Desired Qualifications

  • Bachelor's/Master's degree in Marketing or a related field.
  • 4+ years of relevant experience in digital marketing, preferably in the EdTech industry.
  • Proven expertise in Meta & Google Ads, SEO, content marketing, and CRM- based lead management. Strong analytical skills with proficiency in web analytics and marketing automation platforms.
  • Creative mindset with the ability to produce engaging digital content.
  •  Excellent communication, project management, and cross-functional collaboration abilities.

  • Digital Marketing Manager

    1 week ago

    GTB Nager, India TLC DigiTech Pvt. Ltd. Full time

    Digital Marketing ManagerRole Overview: We are seeking a strategic, creative, and data-driven Digital Marketing Manager to lead our digital growth initiatives. This role will be responsible for crafting and executing digital marketing campaigns that drive user acquisition, engagement, retention, and brand awareness. You will work closely with the content,...

  • Digital Marketing Manager

    1 week ago

    GTB Nager, India TLC DigiTech Pvt. Ltd. Full time

    Digital Marketing ManagerRole Overview: We are seeking a strategic, creative, and data-driven Digital Marketing Manager to lead our digital growth initiatives. This role will be responsible for crafting and executing digital marketing campaigns that drive user acquisition, engagement, retention, and brand awareness. You will work closely with the content,...

  • Digital Marketing Manager

    6 days ago

    GTB Nager, India TLC DigiTech Pvt. Ltd. Full time

    Digital Marketing Manager Role Overview : We are seeking a strategic, creative, and data-driven Digital Marketing Manager to lead our digital growth initiatives. This role will be responsible for crafting and executing digital marketing campaigns that drive user acquisition, engagement, retention, and brand awareness. You will work closely with the content,...

  • Digital Marketing Strategist

    2 weeks ago

    GTB Nager, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 10,00,000

    Job Overview:We are seeking an accomplished Digital Marketing Strategist to lead our online presence and enhance brand visibility.This role entails maintaining a cutting-edge website, driving digital marketing initiatives, and collaborating with the team to achieve business objectives.Key Responsibilities:Website Management: Ensure the organization's website...

  • Social Media Manager

    3 weeks ago

    GTB Nager, India Growify Digital Full time

    We're Hiring: Social Media ManagerCompany: Growify Digital – E-commerce Growth Agency Location: Chhatarpur, New Delhi Job Type: Full-time About Growify Digital Growify Digital is a performance-driven e-commerce growth agency helping luxury and fashion brands scale online. From D2C startups to established fashion labels, we've empowered over 400+ brands...

  • Social Media Manager

    3 weeks ago

    GTB Nager, India Growify Digital Full time

    We're Hiring: Social Media Manager Company: Growify Digital – E-commerce Growth Agency Location: Chhatarpur, New Delhi Job Type: Full-time About Growify Digital Growify Digital is a performance-driven e-commerce growth agency helping luxury and fashion brands scale online. From D2C startups to established fashion labels, we've empowered over 400+...

  • Social Media Manager

    3 weeks ago

    GTB Nager, India Growify Digital Full time

    We're Hiring: Social Media ManagerCompany: Growify Digital – E-commerce Growth Agency Location: Chhatarpur, New Delhi Job Type: Full-time About Growify Digital Growify Digital is a performance-driven e-commerce growth agency helping luxury and fashion brands scale online. From D2C startups to established fashion labels, we've empowered over 400+ brands...

  • Digital Campaign Manager

    2 weeks ago

    GTB Nager, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 25,00,000

    Senior Digital Marketing SpecialistSeeking a highly skilled and experienced digital marketing specialist to develop and execute large-scale marketing campaigns on WhatsApp. The successful candidate will create engaging and personalized messages, monitor campaign performance, and optimize strategies based on data analysis.About the Role:Develop and execute...

  • Senior Marketing Manager

    3 weeks ago

    GTB Nager, India Grow Indigo Full time

    Key Responsibilities & duties:1. Develop and implement marketing strategies and marketing plans for Carbon and Biologicals businesses.2. Generate, manage, and nurture leads through on-ground campaigns and digital platforms for Biologicals & Carbon businesses3. Develop, communicate, and implement brand guidelines across the organization4. Collaborate with...

  • performance marketing manager

    2 weeks ago

    GTB Nager, India dentalquest Full time

    Company DescriptionDental quest, a premium dental center located in dwarka, delhi.Role DescriptionThis is a full-time on-site role for a Performance Marketing Manager located in Delhi, India. The Performance Marketing Manager will be responsible for developing and executing performance marketing strategies and content to drive user acquisition, engagement,...