Performance Marketing Executive

7 days ago

Gurugram, India Nat Habit Full time

At
NATHABIT
we are making natural living a HABIT little by little . We do so by serving 100% natural self care to our consumers. The formulations are authentic ayurvedic solutions that are proprietary and developed by our own R&D. The products are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices. This offering of Fresh Ayurveda has made a mark in the Indian personal care industry. Today 23Lac+ customers trust us for their personal care needs.

The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.

About the Role:

This role is ideal for someone detail-oriented, number-savvy, and eager to drive paid visibility and revenue growth on third-party platforms.

Key Responsibilities:

  • Plan and allocate advertising budgets
    across allocated marketplaces.
  • Set up, monitor, and optimize ad campaigns
    on platform-specific ad managers (e.g., Amazon Advertising Console, Nykaa Ads Manager)
  • Track and report on key performance metrics such as
    ACoS, ROAS, TACoS, CPC, CTR
    , and
    ad-attributed revenue
  • Coordinate with internal teams
    (catalog, content, design) to ensure product listings are optimized for ad performance
  • Conduct
    keyword research
    and make data-backed bids and budget adjustments to maximize ad efficiency
  • Identify and chase
    high-intent opportunities
    such as seasonal boosts, platform events (e.g., Nykaa Hot Pink Sale, Amazon Great Indian Festival), and new product launches
  • Monitor daily spend, sales, and performance trends
    and raise red flags or improvement ideas proactively
  • Maintain and update campaign performance reports and dashboards

Requirements:

  • 1–2 years of experience in performance marketing for
    D2C brands
    .
  • Hands-on experience with
    Amazon Ads, Nykaa Ads, Flipkart Ads
    , or similar platforms
  • Proficient in analyzing platform dashboards and drawing actionable insights
  • Strong skills in
    Excel/Google Sheets
    for tracking and reporting
  • Basic understanding of key ad metrics (ACoS, TACoS, ROAS, CTR, CPC)
  • Good communication skills and the ability to collaborate with cross-functional teams

Good to Have:

  • Experience managing
    multiple marketplace accounts simultaneously
  • Familiarity with product-level attribution and category performance
  • Exposure to
    listing optimization
    and product visibility best practices on marketplaces

Note:
This role is ideal for someone eager to master the levers of growth within the D2C ecosystem.

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