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Performance Marketing Executive

2 weeks ago

Gurugram Haryana, India MS S.A Solution Full time

**Job Description: Performance Marketing Executive**
**Location**: Gurugram
**Experience**: Minimum 2 years

**Key Responsibilities**:

- **Campaign Strategy & Execution**:

- Develop, implement, and manage performance marketing campaigns across platforms like Google Ads, Facebook Ads, LinkedIn, and other relevant channels.
- Optimize campaigns to maximize ROI, lead generation, and conversions.
- **Analytics & Reporting**:

- Monitor, analyze, and report campaign performance using tools like Google Analytics, Ad Manager, and other analytics platforms.
- Generate actionable insights to improve campaign effectiveness.
- **Budget Management**:

- Allocate and manage budgets effectively to achieve business objectives.
- Track spending and ensure cost-effectiveness in campaigns.
- **Audience Targeting & Segmentation**:

- Research and identify target audiences based on campaign objectives.
- Optimize audience segmentation for better reach and engagement.
- **Collaboration**:

- Work closely with the creative team to develop compelling ad creatives and copies.
- Collaborate with the sales and product teams to align campaigns with business goals.
- **Trend Analysis & Optimization**:

- Stay updated with the latest trends and tools in digital marketing.
- Continuously A/B test and refine campaign strategies to improve performance.

**Qualifications**:

- Bachelor's degree in Marketing, Business, or a related field.
- Minimum 2 years of hands-on experience in performance marketing.
- Proficiency in tools like Google Ads, Facebook Business Manager, Google Analytics, and Excel.
- Strong analytical skills and ability to interpret data.
- Excellent communication and problem-solving skills.

**Preferred Skills**:

- Experience in running eCommerce or lead generation campaigns.
- Knowledge of SEO, remarketing, and affiliate marketing.

**What We Offer**:

- Competitive salary and incentives.
- Dynamic work environment with opportunities for growth.
- Exposure to diverse projects and campaigns.

Pay: ₹500,000.00 - ₹600,000.00 per month

Schedule:

- Day shift

Application Question(s):

- What is your current CTC ?
- What is your expected CTC ?
- What is your Notice Period ?

**Experience**:

- Digital marketing: 2 years (required)

Work Location: In person