Engagement Manager

2 weeks ago

Bengaluru, Karnataka, India Times Internet Full time

About Times Internet:

At Times Internet, we build premium digital products that simplify and enhance the everyday lives of people. We are India's largest digital products company with a presence in a

wide range of categories across news, entertainment, marketplaces, and transactions. Many of our products are market leaders & iconic brands in their own right. TOI, ET, Indiatimes , NBT, ET Money, TechGig , and Cricbuzz, among others, are products that bring you closer to your interests and aspirations. We are excited by new possibilities and look forward to bringing new products, ideas, and technologies that help people make the most of every day. Build a career of purpose & passion with Times Internet.

Website :

Business Unit Details:

Times Prime ( first comprehensive digital membership service for premium content and exclusive member benefits. The new offering from Times Internet, the digital venture of India's largest media and entertainment group, aims to not only simplify but also elevate every aspect of your life.

As a member of Times Prime you gain access to a wide range of premium content across categories including news, entertainment, lifestyle and more. In addition, we bring to you a full spectrum of privileges and member benefits, specially curated to deliver superior user experience and unmatched value to our subscribers. Explore the best events and experiences in town and enjoy special discounts from our partner brands

Role Overview:

We are seeking a growth-focused marketer with 1–4 years of experience in bottom-funnel performance marketing, specializing in user retention and engagement. This role will focus on driving key KPIs such as renewals, offer redemptions, and CTR across owned communication channels including SMS, push notifications, email, and WhatsApp.

Key Responsibilities:

  • Plan, execute, and optimize user engagement journeys for app and web via CRM channels.
  • Build lifecycle marketing campaigns to drive renewals and maximize member value.
  • Run targeted experiments across channels (push, SMS, WhatsApp, email) to improve CTR and conversions.
  • Own campaign performance metrics – track and analyze KPIs (open rate, CTR, conversion, churn rate).
  • Collaborate with product, data, design, and business teams to build scalable retention strategies.
  • Use analytics tools to segment users and identify engagement drop-offs or winback opportunities.
  • Ensure timely and accurate communication deployments across platforms.

Must-Have Skills:

  • 1–4 years of experience in performance or retention marketing.
  • Strong understanding of engagement and bottom-funnel conversion tactics.
  • Hands-on experience with tools like CleverTap, MoEngage, WebEngage, or similar.
  • Solid knowledge of CRM channels: SMS, push notifications, email, WhatsApp.
  • Data-first mindset with comfort in reading dashboards and deriving insights.
  • Creative problem-solver with a passion for driving measurable growth.

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