Performance Manager

2 weeks ago


Panjim, India Deltatech Gaming Limited Full time
Role: Meta Ads Specialist

Designation: Manager Performance Marketing

Location: Goa

Job Type: Full-Time

Experience: 3-5 years

Key Responsibilities:

- Develop, implement, and manage Meta ad campaigns to meet the company's marketing objectives.- Conduct audience research and create targeted ad campaigns to reach specific demographics.- Monitor and analyse campaign performance metrics, providing regular reports and insights to stakeholders.- Optimise ad creatives, ad copy, and landing pages for better performance.- Utilise A/B testing to determine the most effective strategies and improve ROI.- Collaborate with the creative team to design and produce engaging ad content.- Stay updated with Meta's advertising policies, best practices, and platform updates.- Manage advertising budgets and ensure cost-effective ad spend.- Identify and implement new opportunities for campaign growth and improvement.- Work closely with the tech and product teams to align ad campaigns with overall marketing strategies and goals.

Requirement:

- Bachelors degree in Marketing, Advertising, Business, or a related field.- Proven experience as a Meta Ads Specialist or similar role.- In-depth knowledge of Meta ad platforms and their various features.- Strong analytical skills with the ability to interpret data and make data-driven decisions.- Proficiency in using Meta Business Suite, Ads Manager, and other relevant tools.- Experience with A/B testing, multivariate testing and performance optimisation techniques.- Excellent communication and teamwork skills.- Ability to manage multiple projects and meet deadlines in a fast-paced environment.- Knowledge of tools like Appsflyer, WebEngage, Figma is a must- Certification in Meta advertising (e.g., Facebook Blueprint Certification) is a plus.

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