Channel Development Executive

1 day ago


Mumbai, India ScaleneWorks Full time

Purpose of the job: Key conduit between sales and customer team. Works as strategy and insights arm of the channel. Ensures channel development projects planning & execution, Merchandising Spends management, building merchandising efficiencies in MT and working closely with external agencies for SLA delivery. Qualification & Work Experience: MBA with exposure of 4 - 5 years experience with min 2 years channel experience (exposure to Modern Trade business programs and work in field sales (GT / MT) Prior experience in sales/trade marketing/key account management will be preferred Exposure in managing regional chains or past exposure in retail chains may be an advantage Ability to derive insights from data Strong working efficiency on MS excel Key responsibilities: Vendor Management & Merchandising Operational Management Merchandising agency management - SLA Delivery & Commercial Hygiene Merchandising Training & Capability Development for team and merchandising manpower Meet new agencies to understand their scope of work and explore possibility of activations to get advantage w.r.t. new designs, concepts and cost efficiency Work closely with multiple agencies towards end to end management, closure of commercial terms, co-ordinate and monitor last mile execution of visibility assets and other in-store activities MT Capability building and business program management ISP, Merchandiser Training as per business KPIs - Way of working development & training Manage and run the incentive program for ISP - Target Planning, Tracking, Review & Disbursal. Brand led activations & New product launches Design and execute Go To Market (GTM) strategy for new launches/re-launches/ key brands Develop and execute brand activations in close coordination with Customer Marketing team for MT Promotion and MTL Management Responsible for Merchandising spends management. Stringent check & tracking of the same. ROI check and pre-post evaluation of spends, promotions, visibility and activations in RCs Consolidation & Hygiene maintenance of all promotions and visibility led inputs across chains and timely communication to field teams on a monthly basis In Store Execution Excellence Implementation, Tracking & Review of all Promo closures & Visibility Execution in stores. Visibility elements for MT Retail by understanding brand levers, state/seasonal focus, customer needs and terms of trade; and lead execution of the same. Timely completion & review of Quality of Execution. Regional Chain Visibility Projects Channel development projects and data insighting Assess channel development projects basis AOP and work on the development of the same with the cross-functional team Business / Sales Intelligence - Data Analytics, Insight Mining and Solution Mix Development Commercial & IT Process Management Liaison with commercial team to ensure timely upload of provision in system and claim settlement Timely data updation of all necessary data at back end for smooth running of MT Associates' handheld devices and sales dashboard Ensure timely implementation of new development initiatives planned for Sales dashboard Address and resolve issues raised by field teams & HO sales team w.r.t. hand held in close coordination with manpower agency Consolidation of commercial provision statement on a monthly basis in co-ordination with KAM teams and ASMs; periodic update of provision track during the year



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