Senior Brand Manager
4 weeks ago
Senior Branding and PR Manager
We are looking to onboard highly skilled individuals who are eager to take on cutting-edge challenges and join one of the fastest-growing FinTech companies in the Lending/Treasury industry.
Job Role:
- Consistent brand strategy and positioning representing company ethos and industry leadership position across various stakeholders - customers, investors and talent
- Developing corporate communications plan including strategy, goals, budget and tactics
- Liaisoning with management and marketing teams to plan and execute the strategy
- Create an omni-channel brand strategy across offline and online channels
- Plan key events to attend, including panel discussions and sponsorship decisions
- Developing a media relations strategy, seeking high-level placements in print, broadcast and online media
- Coordinating all public relations and press release activities
- Leverage existing media/PR relationships and cultivate new contacts within business and industry media
- Manage media inquiries and interview requests
- Create content for press releases, byline articles and keynote presentations
Qualifications:
- Proven working experience in branding and public relations required
- Proven track record designing and executing successful public relations campaigns at both national and international level
- Strong relationships with both local and national business and industry media outlets
- Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
- Exceptional communication skills - both verbal and written / editing skills
- Event planning experience
- BA/MA/MBA degree in Marketing, Advertising, Communications or a related discipline.
Experience: 5 to 15 years
How we’ll support you:
- Coaching, support and encouragement from experts in your team
- Access to a wide range of learning opportunities to support your growth and development
- Transparent performance-based compensation schemes
- Best-in-class compensation, commensurate to the experience
- Contemporary work-life balance policies and wellbeing activities
- Group insurance, Provident Fund, Gratuity, Parent Insurance, ESOPs, Upskilling allowances, Medical Allowances
- Flexible work schedule
Location: Mumbai
Job type: Full time
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