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Senior Brand Manager

3 months ago

Mumbai, India Purplle.com Full time

About Purplle.com


Founded in 2012, Purplle.com is one of India’s largest e-beauty destinations with 7 million monthly active users. The beauty e-tailer has over 1000+ brands with over 60,000 products, available on its website and app. The company investors include Kedaara, Premji Invest, Sequoia Capital India, Goldman Sachs, Verlinvest, Blume Ventures, JSW Ventures, and Paramark Ventures.

Purplle has successfully scaled its digital-first beauty brands like Purplle, Good Vibes, NY Bae, amongst others. Good Vibes from this cohort has already become an INR 150 Cr brand and is one of the top 3 in the Naturals Skincare space on the app. Purplle has built a differentiated, highly personalized digital shopping experience for consumers through its app by creating detailed user personas, enabling customers to test make-up, and recommending products based on personality, search keywords, and purchase behaviour. With over 2400 employees and growth of >90% GMV CAGR for the last 3 years, Purplle is well-positioned to be a leader in the burgeoning Indian e-beauty space.

Website:


Senior Brand Manager at Purplle:


- Driving the Brand P&L for private brands

- Developing impactful campaigns and communication for various launches

- Media planning for various campaigns

- Consumer Insight mining to develop differentiated and relevant concepts

- Working with sales teams for various channels to drive business growth


A preferred candidate should have the following skillset:


- Top Tier B school MBA

- Experience in working on new products and developing consumer concepts

- Experience in communication development and building campaigns

- Experience in media planning - digital media too

- Consumer oriented approach