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Senior Brand Services Manager
3 months ago
Role: Senior Brand Services Manager/ Brand Services Director - Mainline
Experience: 3-9 Years
Location: Mumbai
This is the first position within the function and the primary role is to ensure the smooth execution of projects on his / her business.
Responsibilities:
The duties broadly describe expectations at this level; some variations may exist due to client and business requirements.
1. Brand Deliveries - The Senior / Brand Services Manager is responsible for delivery of all elements of the communication mix of the brand on time, as per client approvals.
2. Brand Focus: - The Senior / Brand Services Manager should be completely in the know of the history of the brand, especially the key milestones. He / she is the custodian of all information, material and documents on the brand and category. Needs to be aware of all events/developments on the brand even when the agency is not involved.
3. Market Understanding: He / she should be in possession of the current market shares at any point of time. He should also be aware of all activities happening in the category that he is working on. He should undertake regular market visits, online research etc. to be up to speed on competitive activities in retail, digital, PR and other non-traditional media as well. Regular competition updates/market visit reports should be sent to the entire team working on the brand (account management, planning, creative, clients).
4. Market visits - Regular market visits to understand the consumer and retail for own brand and competition. Ideas generated from such visits to be presented to the client.
5. Creative Involvement - The Senior / Brand Services Manager displays an interest and contributes to creative activities pertaining to problem articulation, brainstorming and generating options and alternatives. He / She is involved in preparing the Creative Brief.
6. Proactive thinking on the brand - The Senior / Brand Services Manager needs to proactively suggest project and execution ideas and new media opportunities that will work for the brand. He / She must be familiar with the Lowe Planning Toolkit and be able to use it in full or part across own brands.
7. Presentations -The Senior / Brand Services Manager should get himself involved in all presentations made by anybody from the brand team at the agency end. He / she must ensure the agency facilities are prepared for Client visits and all presentation materials and supplies are ready and available.
8. Contact Reports - A written report is required of all Client meetings, phone conversations or meetings with key suppliers on behalf of the client where decisions are made or actions are to be taken. He / She completes minutes of meetings, and outstanding statements accurately and on time. Reports need to be concise, accurate and informative, have clear next steps, deadlines and person responsible. Reports must be issued within 24 hours. Before issuance to clients, the Brand Services Director or another senior must approve them.
9. Job Status Reports - A written report is to be maintained of current work in progress with clear next steps, deadlines and person responsible. Reports to be updated by the Senior / Brand Services Manager and checked by their supervisors prior to weekly job status meeting with clients.
10. Job Requisitions - In the absence of other operational support, opening of new jobs with a job requisition form. New Job Requisitions require a Master Brief (to be written by Planning). Forms are to be accurately completed in terms of description, sizes, material specifications, deadlines, other job requirements. The Senior / Brand Services Manager is also responsible for issuing forms for any amendments required.
11. Job Monitoring- In the absence of other operational support, the Senior / Brand Services Manager is responsible for opening job numbers and issuing job-closing instructions to the Commercial Department attaching a copy of the signed production estimate. The Senior / Brand Services Manager is also responsible for instructions to cancel a job or transfer costs after receiving instructions from the Brand Services Director or above.
12. Financial - In many cases, the Senior / Brand Services Manager is in control of the entire billing process from the raising of estimates, signing off, closing, invoicing and collection. He / She must at any time be working closely with Commercial to have a good grasp of how much is in the Financial job status, how much has been invoiced and how much of the Account Receivables is due. It is the responsibility of the Senior / Brand Services Manager to ensure all estimates are signed and work with Commercial to ensure the regular payment of receivables.
13. Documentation - The Senior / Brand Services Manager is responsible for institutionalising brand and client knowledge and history. In the absence of other operational support, he / she is expected to oversee all files and filing systems kept for Clients within the department both hard and soft. Files are to be regularly updated and indexed properly. He / She is expected to maintain a single logical filing system for all hard copies. All guard books and show reels, brand and competitive updates must be kept current and maintained as well as client organisational structures, contact details and the like. Soft files will be stored on server as per the Agency filing systems.
14. Day to Day Liaison - The Senior / Brand Services Manager will be required to continuously work with others in the Agency to ensure smooth running of projects in hand. He / She will be dealing with numerous individuals in different departments including Marketing Services teams, production, studio, films etc. The Senior / Brand Services Manager must develop a strong working relationship based upon trust and respect to ensure that all parties are motivated and work together in an effective manner. He /She ensures that all parties are correctly informed in a timely manner. All barriers, issues and problems that are not in the Senior / Brand Services Managers ability to overcome must be brought to the attention of his / her supervisors as soon as possible.
