Business Manager
3 weeks ago
Role Summary :The Business Manager - Marketplace will lead and manage the agency’s presence across various e-commerce platforms such as Amazon, Flipkart, and Quick Commerce channels. This role involves developing business strategies, overseeing platform-specific operations, driving traffic, optimizing conversions, and meeting KPIs while collaborating closely with clients and cross-functional teams.
Key Responsibilities :Platform Management & Strategy :Develop and implement strategic plans for each marketplace (Amazon, Flipkart, Quick Commerce) to drive business growth.Manage all listing, campaign, and content management activities, ensuring products are optimally displayed and achieve maximum visibility.Oversee account health and marketplace compliance, managing seller ratings and feedback.
Traffic & Conversion Optimization :Utilize SEO, PPC, and digital marketing tactics to increase traffic and conversion rates on marketplace platforms.Identify and implement targeted promotional strategies, including Amazon Sponsored Products, Flipkart Ads, and Quick Commerce promotions.Conduct data analysis to refine strategies, improve performance, and meet or exceed KPIs.
Campaign & Promotion Management :Plan, execute, and manage paid advertising campaigns across platforms to boost product visibility and conversions.Develop promotional calendars and identify opportunities to leverage marketplace tools and seasonal trends for optimal sales growth.
Client & Stakeholder Engagement :Serve as the primary contact for all marketplace activities, maintaining clear communication and alignment with client expectations.Build strong client relationships, facilitating cross-selling and up-selling opportunities by demonstrating marketplace expertise.Provide regular reports and performance updates, offering insights and recommendations for continuous improvement.
Performance Monitoring & Reporting :Regularly analyze sales data and campaign performance, utilizing this data to optimize strategies and report progress.Monitor and report on ROAS, traffic trends, customer acquisition costs, and other key metrics.Stay updated on marketplace trends, competitor activities, and algorithm changes to ensure strategic alignment.
Qualifications :Education : Bachelor’s degree - Business, Marketing, Engineering or a related field.Experience : Minimum of 3 years of experience in a similar role managing e-commerce platforms, with strong knowledge of Amazon, Flipkart, and/or Quick Commerce.Technical Skills : Proficiency in PPC, SEO, and analytics tools; experience with attribution modelling, A/B testing, and conversion rate optimization.Competencies :Strong strategic planning and analytical abilities.Proven track record of managing and optimizing marketplace performance.Excellent communication skills for client interactions and cross-functional collaboration.
Preferred Skills :Experience with Quick Commerce platforms.Familiarity with emerging trends in digital and e-commerce marketing.Ability to develop advanced, data-driven PPC strategies and execute with a focus on high ROI.
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