Brand Manager

3 days ago

Bengaluru, India InSnap Technologies Pvt Ltd Full time

Job Title: Brand manager

Location: Koramangala, Bangalore

Industry: B2B SaaS

Timings: Mid Shift

Salary: Up to 14LPA

Notice: Preferred Immediate Joiners


Job Summary:

We are looking for a dynamic and strategic Brand manager to lead our digital presence across

multiple platforms. This role is pivotal in driving brand awareness, generating qualified leads, and

engaging B2B audiences. The ideal candidate is both creative and data-driven, with a strong grasp of

platform-specific strategies and a proven track record of growth.


Key Responsibilities:

Content Strategy & Planning

• Develop platform-specific content strategies for LinkedIn, Instagram, YouTube, X, Pinterest,

and Facebook

• Align content with campaign goals: brand visibility, lead generation, and user engagement

• Define content pillars (e.g., Education, Promotion, Product Demos, Testimonials)

Content Creation & Publishing

• Create and manage diverse content formats—carousels, reels, short videos, memes,

explainers

• Oversee content calendar, ensuring consistent and timely publishing across all platforms

• Write compelling copy, captions, and video scripts tailored for B2B engagement

Community Management & Engagement

• Engage with followers, respond to queries, and build a loyal community

• Collaborate with sales and marketing teams to support outreach and campaign amplification

• Leverage trends and real-time content to stay relevant and increase reach

Campaign Execution & Performance Optimization

• Launch and monitor social campaigns targeting decision-makers in healthcare and sales

industries

• Analyze engagement metrics, CTRs, follower growth, and content performance

• Optimize strategies based on insights to boost performance and ROI

Team Collaboration & Training

• Manage and mentor social media interns or junior marketers

• Work closely with designers, copywriters, and outreach teams for campaign cohesion

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