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Channel Lead-Relationship

2 months ago


mumbai, India IDFC FIRST Bank Full time

Role / Job Title:  Channel Lead - VRM

Function/Department:  Retail Liabilities

Job Purpose:

Channel Lead - VRM will be leading strategically and defining the pathway for VRMs to work upon & succeed. Incumbent will be responsible for the following:

Engagement of VRMs with portfolio customers and NTB customers to be successful leading to enhancing the customer's wallet share with bank.

Focus on productivity & profitability through the channel team and ensuring customers stickiness remains intact with the bank through various initiatives & programs.

Roles & Responsibilities: 

Define product delivery processes and liaison with cross-functional teams for driving the insights and charting the way forward for successful engagements. Empower team on ground with various acquisition & engagement initiatives for new-to-bank customers & engagement with HNIs. Drive various RM program related initiatives. Identify various triggers and campaigns to increase Cross Sell and have these successfully executed across all regions. Work with key business stakeholders to create respective product offering for portfolio customers – LAP, BIL, HL, WC Wealth and other products. Work with alliance partners and internal stakeholders to build robust customer experience journey as part of the channel and driving maximum customer participation.

Secondary Responsibilities:

Champion the adoption of high-quality market intelligence and data analytics to promote product, solution and sales effectiveness in line with the banks growth/profitability objectives Recommend improvements to processes and policies for managed customers, VRM's managing such customers and to drive operational efficiencies and high-quality customer service. Ensure 360-degree product/solution support to the branch/call center channels on systems, processes & policies.

Managerial & Leadership Responsibilities:

Lead the IDFC First's customer first culture by driving the team to take up high degree servicing norms to ensure absolute customer delight. Attract and retain best-in-class talent for RM's in the region.  Monitor key parameters on employee productivity, hiring quality and attrition rates and make necessary improvements. Champion the use of data analytics to power up marketing propositions for liability customers.

Education Qualification:

Graduation: Any Graduate

Post Graduation: Any Post Graduate

Experience:  10 - 18 years of relevant experience in a leadership position managing central teams.