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Performance Marketer

4 weeks ago

Mohali, India Cybernext Pvt Ltd Full time

Experience      
1 to 3 years

Job Type
Full-time, Onsite

Location
Mohali, Punjab

Salary Package   
As Per Industry Standard
s

We are seeking a Performance Marketer with expertise in paid advertising, ideation, and client handling, who is research-driven, stays updated on industry trends, and excels at boosting campaign performance through innovative strategies using Google AdWords, Meta Ads, and SKAG.

Key Responsibilities:

  • Lead and manage end-to-end campaigns on platforms such as Google AdWords and Meta Ads.
  • Develop creative and effective strategies using advanced techniques like SKAG and audience targeting.
  • Collaborate with clients to understand their objectives and translate them into actionable ad campaigns.
  • Continuously research and ideate novel approaches to enhance campaign performance and ROI.
  • Monitor campaign metrics and optimize based on data insights to maximize effectiveness.
  • Conduct A/B testing for ads and landing pages, ensuring creative solutions are data-driven.
  • Stay updated on the latest trends, tools, and innovations to apply cutting-edge techniques.
  • Present campaign performance reports to clients and suggest future improvements.
  • Oversee keyword research, competitive analysis, and audience segmentation.
  • Mentor junior team members, providing guidance on campaign management and industry best practices.

Key Skills:

  • Excellent English (Both Written and Verbal)
  • Google AdWords
  • Strong Comprehension
  • Meta Ads
  • Data-Driven Insights
  • Industry Trend Tracking
  • Campaign Monitoring
  • Client Communication
  • Campaign Setup
  • Ideation & Creative Collaboration
  • Performance Reporting
  • Presentation Skills

Educational Qualification:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Google AdWords Certification (preferred).
  • Relevant courses or certifications in digital marketing (optional)