Performance Marketer

1 week ago

Mohali Punjab, India Martech Space Castle Full time

**Job Title**: Performance Marketer

**Location**: Mohali (On-Site)
**Company**: MarTech Space Castle
**Reporting To**: Marketing Manager / Founder

**About the Company**

MarTech Space Castle is a forward-thinking marketing technology consultancy that helps startups and SMEs grow through solution-driven digital strategies. We focus on solving real business challenges through customized digital solutions that deliver measurable ROI.

**About the Role**

We are looking for a data-driven and strategic **Performance Marketer** to manage and optimize paid advertising campaigns across platforms like Google, Meta, and LinkedIn. The goal is to generate quality leads, support sales, and maximize ROAS.

**Key Responsibilities**

**Campaign Strategy & Management**
- Plan, execute, and optimize paid ad campaigns for lead generation, funnel conversion, and retargeting.
- Manage platforms like Google Ads, Meta (Facebook/Instagram), and LinkedIn.

**Audience Targeting & Funnel Optimization**
- Identify and target high-intent audiences.
- Optimize creatives, ad copies, CTAs, and landing pages.
- Implement retargeting strategies using pixels, UTMs, and custom audiences.

**Budget Planning & Bidding**
- Allocate budgets effectively across campaigns.
- Adjust bids (manual/automated) to meet CPL, CPA, and ROAS goals.

**Analytics & Reporting**
- Use GA4, Meta Business Suite, Tag Manager, and Looker Studio for performance tracking.
- Prepare reports with insights and optimization plans.

**Cross-Functional Collaboration**
- Work closely with content and design teams for creatives.
- Coordinate with sales to ensure lead quality and alignment.

**Key Skills & Qualifications**
- 2-5 years of experience in performance marketing/paid media.
- Proven results with ROI-positive campaigns on Google, Meta, or LinkedIn.
- Strong grasp of CPC, CTR, CPA, ROAS, conversion rates.
- Proficiency in:

- Google Ads Manager
- Meta Ads Manager
- GA4
- Google Tag Manager
- UTM tracking
- Looker Studio

**Bonus Skills (preferred)**
- Experience with CRM tools like HubSpot or Zoho.
- Understanding of B2B funnels, especially in SaaS or consulting.
- Familiarity with automation workflows and local market campaigns.

**You’re a Great Fit If You**:

- Are driven by performance metrics and business growth.
- Love solving campaign challenges with creative ideas.
- Own campaign results beyond just execution.
- Thrive in a fast-paced, high-responsibility environment.

**What We Offer**
- A purpose-driven culture where your work makes real impact.
- Opportunities to work across industries and projects.
- Full ownership of campaign strategy and execution.
- A flexible, growth-focused work environment.

**How to Apply**

**Subject Line**: _Application - Performance Marketer_

Pay: ₹20,000.00 - ₹25,000.00 per month

**Benefits**:

- Paid sick time

Schedule:

- Day shift

**Experience**:

- Performance marketing: 1 year (required)

**Location**:

- Mohali, Punjab (required)

Work Location: In person

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