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Performance Marketer

2 weeks ago

Mohali, Punjab, India Integgral Corporate Services Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Designation: Performance Marketer

Job Type: Full time ( Work from Office)

Location: Zirakpur

Key Responsibilities

  • Performance Campaign Management
  • Plan, execute, and optimize paid ad campaigns across platforms (Google Ads, Facebook/Meta, YouTube, and others).
  • Set up and manage campaigns focused on lead generation, conversions, and brand awareness.
  • Analytics & Reporting
  • Track, measure, and report campaign performance using GA4, Google Data Studio, and other analytics tools.
  • Continuously test creatives, audiences, and placements to improve performance (A/B testing, funnel analysis).
  • Budget & ROI Optimization
  • Allocate and manage budgets efficiently to maximize ROI and cost-per-acquisition.
  • Provide weekly and monthly performance insights with recommendations.
  • Keyword & Audience Strategy
  • Conduct keyword research and audience segmentation for targeted advertising.
  • Use tools like SEMrush, Google Keyword Planner, and Ahrefs for campaign optimization.
  • Collaboration
  • Work closely with the content, SEO, design, and sales teams to align messaging and ensure funnel consistency.
  • Assist with remarketing strategies, landing page improvements, and campaign creatives.

Requirements

  • Experience: 2–4 years in performance marketing with proven campaign results.
  • Platforms: Proficiency in Google Ads, Meta Ads, and other paid media platforms.
  • Tools: Experience with GA4, Google Tag Manager, SEMrush/Ahrefs, Google Data Studio.
  • Skills: Data-driven mindset, attention to detail, ability to analyze and improve ROAS.
  • Education: Bachelor's degree in Marketing/Advertising/Business or related field. Google/META certifications preferred.
  • Bonus: Experience in wellness, Ayurveda, or healthcare sector.

Job Types: Full-time, Permanent

Pay: ₹14, ₹30,535.06 per month

Benefits:

  • Health insurance
  • Provident Fund

Education:

  • Bachelor's (Required)

Experience:

  • Performance marketing: 2 years (Required)

Work Location: In person