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PPC Executive

2 weeks ago

Mohali, Punjab, India Performance Max Full time ₹ 5,00,000 - ₹ 10,00,000 per year

We are seeking a dynamic, passionate, and ambitious Junior PPC Expert to join our fast-growing team. This is an excellent opportunity for a professional looking to develop their career within a progressive and innovative digital marketing environment. The ideal candidate should be well-versed in principles of search engine marketing (SEM), with a particular emphasis on Pay Per Click (PPC), eCommerce ads, and an understanding of artificial intelligence solutions like GPT (Generative Pretrained Transformer) for chatbots. Good communication skills are a must.

Responsibilities and Duties:

  1. Plan, develop, and implement comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition, via Google Ads, Bing Ads, and other paid search platforms.

  2. Conduct thorough keyword research, analysis, and classification.

  3. Manage and optimize PPC campaigns including bid management, ad copywriting, and keyword research.

  4. Create compelling ad copy to drive PPC performance.

  5. Coordinate and manage eCommerce ads, developing strategies and creating A/B tests.

  6. Maintain knowledge of ChatGPT and its potential uses in digital marketing strategies.

  7. Track KPIs to assess performance and pinpoint issues.

  8. Produce reports for management (e.g., dashboards).

  9. Stay up to-date with PPC and SEM trends and major Google algorithm updates.

Qualifications:

  1. 0.5-1 year experience as a PPC Expert or Digital Marketing Specialist.

  2. Experience in data analysis and reporting.

  3. Knowledge of SEO and digital marketing concepts.

  4. Familiarity with multiple platforms (e.g. AdWords, Facebook, Bing & Linkedin) is preferred.

  5. Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.)

  6. Understanding of HTML and XML is a plus.

  7. Proficient in MS Office (particularly Excel).

  8. Excellent communication and presentation skills.

  9. BSc/BA in Marketing, Digital Media, or a related field; AdWords certification is a plus.

What We Offer:

  • Competitive salary and benefits.
  • Opportunities for professional growth and career progression.
  • A dynamic and supportive team environment.

Job Type: Full-time

Benefits:

  • Paid sick time
  • Paid time off

Schedule:

  • Day shift
  • Monday to Friday

Supplemental Pay:

  • Performance bonus
  • Yearly bonus

Ability to commute/relocate:

  • Mohali, Punjab: Reliably commute or planning to relocate before starting work (Required)

Experience:

  • total work: 1 year (Preferred)