CarWale | Search Engine Marketing Specialist | navi mumbai

2 months ago


navi mumbai, India CarWale Full time

Profile: Marketing Executive


Experience: PPC Analyst with relevant experience of at least 2 years.

Role: To manage SEM accounts of CarWale / BikeWale for generating lead & traffic for

different business types.


Key Outcomes Expected :

1. Should be good at understanding business requirements and deliver basis

commitment, creating campaigns on SEM platforms (majorly Google Ads)

2. Analysing with the team on how to further optimize campaigns

3. Competition Analysis & Various A/B testing

4. Coordinate with product team for improvement in conversion rate & design team to

get creatives in place for campaigns


Competencies needed to deliver the desired outcome:

1. Manage the day-to-day campaign activities across search engines including the

campaign planning, implementation, budget management, performance review, and

optimization of paid campaigns.

2. Analysis of the Analytics accounts on campaign performance and recommend and

implement changes to the campaigns.

3. Identify and execute optimization recommendations to increase campaign ROI.

4. Assist with campaign technical implementation and support trouble-shooting.

5. Create campaign reports for analysis.

6. Desired Skills and Experience in managing large budget PPC campaigns (avoid

SEO/Organic experience & Media Buying)

7. Ability to understand the target audience and plan campaigns accordingly and Team player.



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