Marketing Executive

3 weeks ago


Vashi Navi Mumbai Maharashtra, India Carwale Full time

**Be Part of Something Amazing**:
We’re true believers in the power of the web and how it connects people to content. You want to use your talents for something big. You want the chance to make a difference, everyday. You want to be part of something that everyone’s talking about. And you wouldn’t mind having lots of fun along the way with people as driven and excited as you.

**Job Title**:Marketing Executive - Search Engine Marketing

**Job Location**:Navi Mumbai, Vashi

**Role Summary**:To manage SEM accounts of CarWale / BikeWale for generating lead & traffic for different business types.

**Roles & Responsibilities**:

- Should be good at understanding business requirements and deliver basis commitment, creating campaigns on SEM platforms (majorly Google Ads)
- Analyzing with the team on how to further optimize campaigns
- Competition Analysis & Various A/B testing
- Coordinate with product team for improvement in conversion rate & design team to get creatives in place for campaigns

**Skills Required**:

- Manage the day-to-day campaign activities across search engines including the campaign planning, implementation, budget management, performance review, and optimization of paid campaigns.
- Analysis of the Analytics accounts on campaign performance and recommend and implement changes to the campaigns
- Identify and execute optimization recommendations to increase campaign ROI
- Assist with campaign technical implementation and support trouble-shooting
- Create campaign reports for analysis
- Desired Skills and Experience in managing large budget PPC campaigns (avoid SEO/Organic experience & Media Buying)
- Ability to understand the target audience and plan campaigns accordingly
- Team player
- PPC Analyst with relevant experience of at least 2 years


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