Search Engine Marketing Specialist

2 months ago


navi mumbai, India CarWale Full time
Profile: Marketing Executive
Experience: PPC Analyst with relevant experience of at least 2 years.
Role: To manage SEM accounts of CarWale / BikeWale for generating lead & traffic for
different business types.
Key Outcomes Expected :
1. Should be good at understanding business requirements and deliver basis
commitment, creating campaigns on SEM platforms (majorly Google Ads)
2. Analysing with the team on how to further optimize campaigns
3. Competition Analysis & Various A/B testing
4. Coordinate with product team for improvement in conversion rate & design team to
get creatives in place for campaigns
Competencies needed to deliver the desired outcome:
1. Manage the day-to-day campaign activities across search engines including the
campaign planning, implementation, budget management, performance review, and
optimization of paid campaigns.
2. Analysis of the Analytics accounts on campaign performance and recommend and
implement changes to the campaigns.
3. Identify and execute optimization recommendations to increase campaign ROI.
4. Assist with campaign technical implementation and support trouble-shooting.
5. Create campaign reports for analysis.
6. Desired Skills and Experience in managing large budget PPC campaigns (avoid
SEO/Organic experience & Media Buying)
7. Ability to understand the target audience and plan campaigns accordingly and Team player.

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