Performance Marketing Executive

4 weeks ago

Hyderabad, India Krishna Jewellers Pearls And Gems Full time

Job Title: Performance Marketing Executive
Location: Jubilee Hills
Department: Digital Marketing
Reporting To: Digital Marketing Manager

Job Summary:

We are seeking a data-driven and creative Performance Marketing Executive to lead our digital marketing initiatives focused on driving footfall and online conversions for our jewellery showroom. The ideal candidate will plan, execute, and optimise paid advertising campaigns across digital platforms to attract new customers and increase brand awareness.

Key Responsibilities:

  • Plan and execute performance marketing campaigns across channels like Google Ads, Meta (Facebook & Instagram).
  • Drive traffic and conversions to both the physical showroom and online platforms (website or WhatsApp commerce).
  • Collaborate with design and content teams to create high-performing ad creatives specific to jewellery segments (Gold, Diamond, Bridal, etc.).
  • Set up and manage retargeting campaigns to engage potential customers who visited the showroom or interacted online.
  • Track and analyze key performance indicators (KPIs) such as CTR, ROAS, CPA, CPL, and showroom footfall conversion.
  • Perform A/B testing for ads and landing pages to optimize conversion rates.
  • Monitor competitor activities and trends in the jewellery or luxury retail space.
  • Coordinate with the showroom team to align promotional campaigns with festive or wedding seasons.
  • Prepare weekly and monthly performance reports and present insights for improvement.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 24 years of hands-on experience in performance marketing, preferably in retail, fashion, or luxury segments.
  • Strong knowledge of Google Ads, Meta Ads Manager, Google Analytics, and SEO/SEM principles.
  • Familiarity with jewellery buying behaviour and regional market preferences is a plus.
  • Ability to work with data and draw actionable insights.
  • Proficiency in marketing automation and CRM tools is an added advantage.
  • Creative thinking with a strong eye for visuals and storytelling.

Preferred Skills:

  • Experience running geo-targeted campaigns to attract local audiences.
  • Knowledge of regional languages for targeting diverse customer bases.
  • Strong understanding of showroom sales dynamics and customer journey.

Employment Type: Full-time
Working Days: 6 Days
Salary Range: 40,000/- to 60,000/-

Benefits:

  • Competitive salary and performance-based incentives.
  • Health insurance.
  • Opportunities for professional development and career advancement.
  • Provident Fund.
  • Paid Leave.
  • Daily Snack.
  • Yearly Bonus.
  • A supportive and friendly work environment.

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