Marketing Manager Franchise
1 month ago
ExperienceWe require 360 experience in marketing keen to have expertise indigital ATL BTL Offline/Online Marketing & BrandingExperience in Healthcare or similar industry with a minimum 5 yearsofexperience.
Overview: TheFranchise Marketing Manager plays a crucial role in overseeing themarketing activities for wellness nail spa hair aesthetics and gymfranchises. This role is essential in driving brand awarenesscustomer engagement and increasing sales for each franchiselocation.
KeyResponsibilities:
- Develop and executecomprehensive marketing strategies to drive franchise growth andexpansion
- Collaborate with franchise owners tocreate and implement local marketingplans
- Conduct market research and analysis toidentify new opportunities and consumertrends
- Manage and optimize digital marketinginitiatives including social media email campaigns and websitecontent
- Monitor and report on marketing KPIsROI and campaign performance
- Provide marketingsupport and resources to franchisees ensuring brand consistency andcompliance
- Coordinate with internal teams andexternal agencies to develop marketing materials and promotionalassets
- Organize and oversee franchise eventspromotions and grassroots marketingefforts
- Lead the development of franchisetraining programs related to marketing andbranding
- Establish and maintain strongrelationships with industry partners andvendors
- Stay updated on industry trends andbest practices to continuously enhance marketingstrategies
- Contribute to the overalldevelopment and positioning of the franchisebrand
- Participate in the budget planning andmanagement process for marketinginitiatives
- Support the recruitment andonboarding of new franchisees by presenting marketingopportunities
- Ensure compliance with brandguidelines and marketing standards across all franchiselocations
RequiredQualifications:
- Bachelors degree inMarketing Business Administration or relatedfield
- Proven experience in marketing preferablywithin the wellness beauty or fitnessindustry
- Demonstrated success in developing andimplementing marketing strategies for multiple locations orfranchises
- Strong understanding of digitalmarketing tools analytics and CRMsystems
- Excellent communication andinterpersonal skills to effectively liaise with franchisees andinternal stakeholders
- Ability to analyze marketdata and consumer behavior to drive targeted marketinginitiatives
- Experience in brand developmentmarket positioning and productmarketing
- Proficiency in project management andmultitasking to handle various marketing projectssimultaneously
- Knowledge of franchiseoperations and the ability to align marketing strategies withfranchisee needs
- Proactive and innovativemindset to develop creative marketing campaigns andpromotions
- Capability to travel as needed toprovide onsite marketing support and attend franchiserelatedevents
- Understanding of local marketingregulations and consumer trends in the wellness and beautyindustry
- Track record of managing marketingbudgets and delivering results within financialconstraints
- Ability to work independently aswell as part of a collaborative teamenvironment
- Certification in franchisemanagement or relevant marketing certifications is aplus
WorkingDays : Monday toFriday
Location: Mumbai Santacruz West (Please apply only if you can relocate/workin preferredlocation)
Thanks&Regards RahulManagerHRD Email CallWhatsApp linkedin
Visitus for more details at
branddevelopment,market analysis,communicationskills,franchise,wellness,aesthetics,campaigns,digital,digitalmarketing,local marketing,events,gym,hair styling,stylists,nailcare,nails,salons,health,beauty industry,branding,performancemarketing,performance management
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