Performance marketing Manager

2 days ago

Bengaluru, India TIGI HR Full time

Performance Marketing Manager

Location: Bangalore

Overview:

Seeking a results-driven Performance Marketing Manager to lead the strategy, execution, and optimization of multi-channel digital campaigns. The role requires a deep understanding of data-driven marketing to drive customer acquisition, engagement, and retention.

Key Responsibilities:

  • Campaign Strategy:
    Plan and execute performance marketing campaigns across Google Ads, paid social, display, programmatic, email, affiliate, and shopping.
  • Optimization:
    Analyze data to optimize campaigns, improve conversion rates, reduce acquisition costs, and maximize ROI.
  • Budget Management:
    Allocate and manage marketing budgets to achieve key KPIs.
  • Audience Targeting:
    Develop audience segmentation strategies to improve targeting and messaging.
  • Collaboration:
    Work with creative, content, client services, and sales teams to ensure aligned execution.
  • CRO:
    Conduct A/B testing and apply CRO strategies to enhance website and landing page performance.
  • Reporting:
    Create insightful performance reports and dashboards for internal and client use.
  • Market Analysis:
    Monitor competitors and industry trends to identify growth opportunities.

Requirements:

  • 5+ years in performance marketing (agency or client-side).
  • Proficient in Google Ads, Facebook Ads, programmatic, affiliate, and social media advertising.
  • Skilled in analytics tools (e.g., Google Analytics, Adobe Analytics, Firebase, Clevertap, Singular, Kissmetrics).
  • Strong analytical, communication, and project management skills.
  • Up-to-date with industry trends and digital marketing best practices.

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