Email Digital Marketing Executive

3 days ago


bangalore, India Rapyder Cloud Solutions Pvt Ltd Full time
  • Develop and execute email marketing campaigns to drive engagement, retention, and conversions.
  • Segment email lists based on behaviors and demographics to ensure targeted messaging.
  • Create and design email templates using HTML/CSS for optimal user experience and brand consistency.
  • Test and optimize email campaigns for deliverability and performance metrics such as open rates, click-through rates, and conversions.
  • Monitor and analyze campaign performance and provide insights and recommendations for improvement.
  • Ensure compliance with email regulations and best practices (e.g., CAN-SPAM Act, GDPR).
  • Collaborate with cross-functional teams, including content creators and designers, to align email campaigns with overall marketing strategies.
  • Stay up to date with email marketing trends and best practices to enhance campaign effectiveness.
  • Manage and maintain email marketing calendar and schedule.

Requirements

·      

  • 1-3 years of experience in email marketing.
  • Proficiency in email marketing platforms (Mailchimp, Zoho, HubSpot) and any marketing automation tools.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Excellent written and verbal communication skills.
  • Detail-oriented with the ability to manage multiple projects and deadlines.
  • Knowledge of HTML/CSS for email template design is a plus.
  • Having experienced in Zoho CRM/Campaigns is a plus.





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