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Email Digital Marketing Executive
3 days ago
- Develop and execute email marketing campaigns to drive engagement, retention, and conversions.
- Segment email lists based on behaviors and demographics to ensure targeted messaging.
- Create and design email templates using HTML/CSS for optimal user experience and brand consistency.
- Test and optimize email campaigns for deliverability and performance metrics such as open rates, click-through rates, and conversions.
- Monitor and analyze campaign performance and provide insights and recommendations for improvement.
- Ensure compliance with email regulations and best practices (e.g., CAN-SPAM Act, GDPR).
- Collaborate with cross-functional teams, including content creators and designers, to align email campaigns with overall marketing strategies.
- Stay up to date with email marketing trends and best practices to enhance campaign effectiveness.
- Manage and maintain email marketing calendar and schedule.
Requirements
·
- 1-3 years of experience in email marketing.
- Proficiency in email marketing platforms (Mailchimp, Zoho, HubSpot) and any marketing automation tools.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent written and verbal communication skills.
- Detail-oriented with the ability to manage multiple projects and deadlines.
- Knowledge of HTML/CSS for email template design is a plus.
- Having experienced in Zoho CRM/Campaigns is a plus.
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