Digital Marketing Executive

5 days ago

bangalore, India Aspire Fertility Center Full time
Job Description:
As a digital marketing executive at Aspire Fertility Center, you will be responsible for developing and executing digital marketing strategies to increase our online presence and drive traffic to our website. Your role is essential in helping us achieve our business objectives and reach our target audience effectively while building a community for our patrons online.
If you have a passion for marketing, possess great communication and analytical skills, and thrive in a fast-paced, deadline-driven environment, you'll be a perfect match for our team. At Aspire Fertility Center, we value creativity, collaboration and innovation and look forward to welcoming a new team member who shares these values. We strive to promote diversity and inclusivity and invite individuals from all backgrounds to apply.
Your role:
Create and implement inclusive digital marketing strategies by utilizing different digital mediums and setting measurable KPIs across key channels
Collaborate with other teams (like content, CRM, and customer service) to ensure cohesive and effective marketing campaigns.
Manage digital campaigns, monitor performance reports, analyze data, and make data-driven recommendations.
Optimize website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
Conduct market research and competitive analysis to identify industry trends and new growth opportunities.
Your key tasks:
Create and curate social media campaigns, including content creation, publishing, and community management.
Manage and optimise PPC campaigns on various platforms, including Google Ads and Meta.
Manage social media platforms of the brand, co-create content with stakeholders and agency partners with content calendars, identifying trending content and ideas for brand building
Conduct keyword research and on-page optimisation to increase website rankings and drive organic traffic.
Develop and execute email marketing campaigns
Analyse analytics and engagement metrics to measure campaign performance.
Prepare and present monthly/quarterly reports to stakeholders.
Manage and present reports from the Lead Generation platform
Your profile
A bachelor’s degree in marketing, communication, or related fields.
3+ years of experience in digital marketing. Experience managing content marketing, social media and brand communications is a bonus.
Experience with web analytics tools like Google Analytics, Google Ads, and Search Console.
Proficient in marketing automation tools – Email marketing, Search, Meta Business Manager
Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social media.
Excellent communication, presentation and interpersonal skills.
Preferred skills and qualifications
Experience in an in-house role or brand communications team.
Experience with graphic design and content production.
Knowledge of website CMS and marketing automation tools.
Certifications in Hubspot, Google Analytics, Google Ads, or similar.
Fluency in English, written and spoken. Knowledge of Hindi or Kannada is a bonus.

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