Email Marketing Specialist

2 days ago


bangalore, India BornHi Digital Full time
About the Role:
The Email Marketing Specialist will be responsible for managing day-to-day email marketing campaigns, analyzing marketing data, generating leads, and implementing marketing automation. This role requires strong communication skills and expertise in email marketing software.
Responsibilities:
Develop and implement email marketing campaigns that align with overall marketing and business goals
Manage the email marketing calendar and ensure timely execution of campaigns.
Write and edit email copy and creative content that engages our audience.
Conduct A/B tests to optimize email performance
Analyze email campaign data and provide insights to improve future campaigns
Performance Analysis: Track and analyze metrics (open rates, click-through rates) to optimize campaigns.
Compliance: Ensure emails comply with CAN-SPAM and other regulations.Experience in marketing analytics and data analysis
Segment and manage email lists to ensure effective targeting and deliverability.
Stay up to date with industry trends and best practices in email marketing
Qualifications:
Proven experience in email marketing.
Proficiency with email marketing tools (OMNISEND).
Strong writing and editing skills.
Analytical mindset for tracking and improving campaign performance.
Ability to work independently and meet deadlines.

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