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Email Marketing Specialist
2 days ago
About the Role:
The Email Marketing Specialist will be responsible for managing day-to-day email marketing campaigns, analyzing marketing data, generating leads, and implementing marketing automation. This role requires strong communication skills and expertise in email marketing software.
Responsibilities:
- Develop and implement email marketing campaigns that align with overall marketing and business goals
- Manage the email marketing calendar and ensure timely execution of campaigns.
- Write and edit email copy and creative content that engages our audience.
- Conduct A/B tests to optimize email performance
- Analyze email campaign data and provide insights to improve future campaigns
- Performance Analysis: Track and analyze metrics (open rates, click-through rates) to optimize campaigns.
- Compliance: Ensure emails comply with CAN-SPAM and other regulations.Experience in marketing analytics and data analysis
- Segment and manage email lists to ensure effective targeting and deliverability.
- Stay up to date with industry trends and best practices in email marketing
Qualifications:
- Proven experience in email marketing.
- Proficiency with email marketing tools (OMNISEND).
- Strong writing and editing skills.
- Analytical mindset for tracking and improving campaign performance.
- Ability to work independently and meet deadlines.
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