Email Marketing Specialist

4 days ago

bangalore, India Epsilon Full time

Company Description:

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions, and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging, and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon India is now a Great Place to Work-Certified™. Epsilon has also been consistently recognized as industry-leading by Forrester, Adweek, and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. For more information, visit epsilon.com/apac or our page.


We are looking out for candidates who can attend at least one round of face-to-face.


Job Description:

As a Senior Email Developer for Epsilon, you will implement best practices in coding/development of email campaigns for our clients, delivering long-term solutions for email production efficiency and accuracy, provide solutions for fellow development team members, as well as create advanced email campaigns. You may also have opportunity to drive enterprise-scale websites and web-based applications. You must have recent and demonstratable experience coding for SFMC.


Roles & Responsibilities:

  • Utilize HTML/CSS and email marketing best practices to create and code interactive experiences for email.
  • Create complex email templates with mobile responsiveness.
  • Implement long term solutions to help with efficiency and accuracy (coding tools, additions to EPT library, process changes).
  • Drive the development team to use latest Web standards to build solutions.
  • Create best-practices standards and documentation.
  • Assist creative team to push boundaries on design possibilities.
  • Act as a mentor for Junior Developers and offshore teams.
  • Proactively work with teammates to improve processes and work methods for greater efficiency.


Qualifications

Required Technical Skills:

  • 5+ years writing HTML, CSS, and JavaScript/jQuery.
  • Strong understanding of adaptive and responsive coding techniques Media queries, Viewports, and mobile specific coding.
  • Strong Experience with Image and HTML Coding Optimization for email.
  • Conversion from PSD/Figma/XD to HTML, with email standards.
  • Experience using testing tools such as Litmus, Email on Acid, etc.
  • Strong sense of visual design (while you may not be an expert with Photoshop or Illustrator, you still have an eye for aesthetics).
  • Ability to write functions/macros in language like AMP Script (SFMC)/JavaScript (Adobe Campaign Classic)/Freemarker (Harmony).


It’s a plus to have:

  • Experience with JavaScript libraries and frameworks like jQuery, ReactJS.
  • Knowledge of server-side technologies like Python, PHP and MySQL is a plus.
  • Successful track record of delivering solutions within realistic budget and schedule requirements.
  • Abilities to draft both Functional and Technical Specifications documents, as needed.


Additional information:

Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.

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