Digital Marketing Executive

3 days ago

bangalore, India Antal International Full time
Job Description

About the Client :

Our Client is a leading company in the healthcare and fitness equipment industry. Dedicated to providing innovative and high-quality products that enhance the health and fitness journey of our customers. We are seeking a creative and experienced Digital Marketing Executive to join our dynamic team.

Job Summary:

We are looking for a Digital Marketing Executive with 4-8 years of experience in social media marketing, e-campaigns, email marketing, e-commerce marketing, and omnichannel marketing. The ideal candidate will be creative and innovative, with a proven track record in developing and executing successful digital marketing strategies. Experience in the healthcare and fitness equipment industry is a plus.

Key Responsibilities:

Develop, implement, and manage digital marketing campaigns across various platforms including social media, email, and e-commerce. Create and optimize marketing/presales collaterals such as brochures, presentations, and other promotional materials. Manage and execute e-campaigns and email marketing strategies to drive engagement and conversions. Oversee social media accounts and create engaging content to increase brand awareness and audience interaction. Utilize content management systems and related tools to maintain and update digital content. Analyze marketing data and metrics to measure the effectiveness of campaigns and make data-driven decisions. Collaborate with the sales team to align marketing strategies with sales objectives. Stay up-to-date with the latest digital marketing trends and best practices. Develop and implement omnichannel marketing strategies to ensure a seamless customer experience across all touchpoints. Monitor and report on competitors' activities and market trends to identify opportunities for growth.

Qualifications:

Bachelor's degree in Marketing, Communications, Business, or a related field. 4-8 years of experience in digital marketing with a focus on social media marketing, e-campaigns, email marketing, e-commerce marketing, and omnichannel marketing. Proven experience in creating and managing marketing/presales collaterals. Strong knowledge of content management systems and related tools. Prior experience in the healthcare and fitness equipment industry is an added advantage. Excellent communication and writing skills. Strong analytical skills and ability to interpret data to drive marketing decisions. Creative thinking and problem-solving skills. Ability to work independently and as part of a team in a fast-paced environment. Proficiency in digital marketing tools and platforms such as Google Analytics, Facebook Ads, Instagram, Mailchimp, etc.

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