Manager - New Product Development [3 Days Left]

4 weeks ago


Mumbai, India Purplle.com Full time
Roles & Responsibilities:

- Analyzing category data to identify gaps and opportunities for new launches- Gathering insights on new product categories, ingredients, formats and textures through primary and secondary research & using them to create product briefs- Has worked on brand marketing campaigns, visual language and storytelling around new launches- Ensuring a smooth network from ideation to inwarding to launch of the product- Competition mapping on product portfolio and benchmarking where relevant- Evaluating product samples and managing sample testing & feedback- Finalizing product claims, unique marketing pointers & features for final launch- Evaluating packaging options, relaying briefs to packaging team, & finalizing packaging for new product launches- Managing network timelines of all new developments, & coordinating with relevant teams to launch products on targeted timelines- Creative strategy in terms of designing the product for the following pointers:

1. Formulation and packaging2. Branding and marketing the product3. Claims and studies to aid pt 1 and 2

Skillset:

- 3+ years of experience in NPD, ideally in a beauty brand/org- Good at team collaboration & communication- Organized & structured- Inclination to understanding brand philosophy & coming up with product ideas to fill category gaps- Self-starter- Creative thinker

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