Marketing - Product Communication (3 Days Left)

2 weeks ago

Mumbai, India Kotak Mahindra Bank Full time
Job Description:

Loan Marketing will lead the strategy and execution of comprehensive marketing initiatives aimed at driving sales and enhancing brand presence. This role involves overseeing direct-to-consumer (D2C) communication channels, builder & branch network communication, managing social and digital media, including SEO and performance marketing.

Key Responsibilities:

1. D2C Communication Channels:

- Develop and implement strategies to optimize customer engagement and conversion through various direct-to-consumer channels.- Oversee the creation and management of marketing materials, including brochures, emails, and landing pages.- Analyze campaign performance and customer feedback to refine communication strategies and enhance customer experience.

2. Partners Network Communication:

- Establish and maintain relationships with partners like Direct Sales Agent, builders and more to drive mutual business growth.- Create and execute co-branded marketing campaigns and promotional activities targeting partners and their clients.- Coordinate events, seminars, and workshops to promote Loan products and services.

3. Branch Network Communication:

- Work closely with product, regional marketing and distribution to ensure alignment with marketing strategies and objectives.- Develop branch-specific marketing materials and support regional marketing initiatives to boost Loan sales.- Conduct training sessions for branch staff on new marketing campaigns, products, and sales techniques.

4. Social and Digital Media Management:

- Lead the creative development and execution of social media marketing strategies across platforms (e.g., Facebook, LinkedIn, Instagram).- Manage & execute digital media campaigns, including SEO, PPC, and display advertising to drive traffic, leads, and conversions.- Monitor and analyses digital marketing metrics and performance, adjusting strategies as needed to achieve optimal results.

Qualifications:

- Bachelor’s degree in Marketing, Business Administration, Finance, or a related field. An MBA or advanced degree is preferred.- 4-8 years of experience in marketing or client servicing role in top agencies in Mumbai- Strong understanding of social media platforms, digital marketing strategies, and SEO/SEM.- Exceptional communication, interpersonal, and leadership skills.- Proficiency in marketing analytics tools and performance metrics.- Ability to work collaboratively across departments and with external partners.

Attributes:

- Strategic thinker with a data-driven approach.- Ability to thrive in a fast-paced, dynamic environment.- Creative problem solver with a proactive mindset.- Strong organizational and project management skills.

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