Manager - New Product Development

1 week ago


Mumbai, India Purplle.com Full time
Roles & Responsibilities:Analyzing category data to identify gaps and opportunities for new launchesGathering insights on new product categories, ingredients, formats and textures through primary and secondary research & using them to create product briefsHas worked on brand marketing campaigns, visual language and storytelling around new launchesEnsuring a smooth network from ideation to inwarding to launch of the productCompetition mapping on product portfolio and benchmarking where relevantEvaluating product samples and managing sample testing & feedbackFinalizing product claims, unique marketing pointers & features for final launchEvaluating packaging options, relaying briefs to packaging team, & finalizing packaging for new product launchesManaging network timelines of all new developments, & coordinating with relevant teams to launch products on targeted timelinesCreative strategy in terms of designing the product for the following pointers:

Formulation and packagingBranding and marketing the productClaims and studies to aid pt 1 and 2

Skillset:3+ years of experience in NPD, ideally in a beauty brand/orgGood at team collaboration & communicationOrganized & structuredInclination to understanding brand philosophy & coming up with product ideas to fill category gapsSelf-starterCreative thinker



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