Manager - new product development
7 days ago
Analyzing category data to identify gaps and opportunities for new launches
Gathering insights on new product categories, ingredients, formats and textures through primary and secondary research & using them to create product briefs
Has worked on brand marketing campaigns, visual language and storytelling around new launches
Ensuring a smooth network from ideation to inwarding to launch of the product
Competition mapping on product portfolio and benchmarking where relevant
Evaluating product samples and managing sample testing & feedback
Finalizing product claims, unique marketing pointers & features for final launch
Evaluating packaging options, relaying briefs to packaging team, & finalizing packaging for new product launches
Managing network timelines of all new developments, & coordinating with relevant teams to launch products on targeted timelines
Creative strategy in terms of designing the product for the following pointers:
Formulation and packaging
Branding and marketing the product
Claims and studies to aid pt 1 and 2
Skillset:
3+ years of experience in NPD, ideally in a beauty brand/org
Good at team collaboration & communication
Organized & structured
Inclination to understanding brand philosophy & coming up with product ideas to fill category gaps
Self-starter
Creative thinker
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Manager - New Product Development
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mumbai, India Purplle.com Full timeRoles & Responsibilities: Analyzing category data to identify gaps and opportunities for new launches Gathering insights on new product categories, ingredients, formats and textures through primary and secondary research & using them to create product briefs Has worked on brand marketing campaigns, visual language and storytelling around new...
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Manager - New Product Development
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mumbai, India Purplle.com Full timeRoles & Responsibilities:Analyzing category data to identify gaps and opportunities for new launchesGathering insights on new product categories, ingredients, formats and textures through primary and secondary research & using them to create product briefsHas worked on brand marketing campaigns, visual language and storytelling around new launchesEnsuring a...
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Manager - New Product Development
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Manager - New Product Development
1 week ago
Mumbai, India Purplle.com Full timeRoles & Responsibilities: Analyzing category data to identify gaps and opportunities for new launches Gathering insights on new product categories, ingredients, formats and textures through primary and secondary research & using them to create product briefs Has worked on brand marketing campaigns, visual language and storytelling around new launches ...
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Manager - New Product Development
1 week ago
Mumbai, India Purplle.com Full timeRoles & Responsibilities:Analyzing category data to identify gaps and opportunities for new launchesGathering insights on new product categories, ingredients, formats and textures through primary and secondary research & using them to create product briefsHas worked on brand marketing campaigns, visual language and storytelling around new launches Ensuring a...
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1 week ago
mumbai, India Purplle.com Full timeRoles & Responsibilities: Analyzing category data to identify gaps and opportunities for new launches Gathering insights on new product categories, ingredients, formats and textures through primary and secondary research & using them to create product briefs Has worked on brand marketing campaigns, visual language and storytelling around new launches ...
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Manager - New Product Development
1 week ago
mumbai, India Purplle.com Full timeRoles & Responsibilities:Analyzing category data to identify gaps and opportunities for new launchesGathering insights on new product categories, ingredients, formats and textures through primary and secondary research & using them to create product briefsHas worked on brand marketing campaigns, visual language and storytelling around new launches Ensuring a...
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Manager - New Product Development
1 week ago
Mumbai, India Purplle.com Full timeRoles & Responsibilities:Analyzing category data to identify gaps and opportunities for new launchesGathering insights on new product categories, ingredients, formats and textures through primary and secondary research & using them to create product briefsHas worked on brand marketing campaigns, visual language and storytelling around new launches Ensuring a...
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