Team Lead, Hubspot

Overview: Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensiveevent marketing and management platform for marketers and event professionals and offers softwaresolutions to hotels, special event venues and destinations to help them grow their group/MICE and corporatetravel business. Our technology brings millions of people together at events around the world. In short, we’retransforming the meetings and events industry through innovative technology that powers the human connection.The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship – a system thatencourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embracerisk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverseperspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensurethat we foster a culture that celebrates differences and builds shared connections. In This Role, You Will: We are seeking a Hubspot Automation Specialist to manage our Hubspot instance and optimize our lead nurturingprocesses. This role requires a detail-oriented individual with a strong background in marketing automation,data analysis, and campaign management. You will collaborate with cross-functional teams to enhanceour marketing efforts and drive engagement with our audience.Key Responsibilities: • Hubspot Administration: o Manage and maintain the Hubspot instance, ensuring data integrity and optimal performance.o Configure and troubleshoot Hubspot tools, including CRM, marketing automation, and reportingfeatures.• Mergers and Acquisitions: o Fully scope the Hubspot instance of acquired companieso Document all Hubspot-related processes for new acquisitionso Provide insight into possible migration/integration of Hubspot instances and identify areas ofopportunity.• Lead Nurturing Optimization: o Develop and implement lead nurturing strategies to improve conversion rates and customerengagement.o Analyze the effectiveness of existing nurturing campaigns and make data-driven recommendationsfor enhancements.• Cross-Functional Collaboration: o Work closely with marketing, sales, and product teams to align strategies and ensure seamlessexecution of campaigns.o Communicate insights and updates to stakeholders, ensuring alignment on goals and objectives.• Reporting & Analysis: o Monitor and analyze key performance metrics to assess the success of automation initiatives.o Prepare regular reports and Here's What You Need: Qualifications: • Bachelor’s degree in marketing, Business, or a related field.• 3+ years of experience with Hubspot or similar marketing automation platforms.• Proven experience in lead nurturing strategies and campaign optimization.• Strong analytical skills with the ability to interpret data and derive actionable insights.• Excellent communication skills.• Ability to work collaboratively in a fast-paced environment.We are seeking a Hubspot Automation Specialist to manage our Hubspot instance and optimize our lead nurturingprocesses. This role requires a detail-oriented individual with a strong background in marketing automation,data analysis, and campaign management. You will collaborate with cross-functional teams to enhanceour marketing efforts and drive engagement with our audience.Key Responsibilities: • Hubspot Administration: o Manage and maintain the Hubspot instance, ensuring data integrity and optimal performance.o Configure and troubleshoot Hubspot tools, including CRM, marketing automation, and reportingfeatures.• Mergers and Acquisitions: o Fully scope the Hubspot instance of acquired companieso Document all Hubspot-related processes for new acquisitionso Provide insight into possible migration/integration of Hubspot instances and identify areas ofopportunity.• Lead Nurturing Optimization: o Develop and implement lead nurturing strategies to improve conversion rates and customerengagement.o Analyze the effectiveness of existing nurturing campaigns and make data-driven recommendationsfor enhancements.• Cross-Functional Collaboration: o Work closely with marketing, sales, and product teams to align strategies and ensure seamlessexecution of campaigns.o Communicate insights and updates to stakeholders, ensuring alignment on goals and objectives.• Reporting & Analysis: o Monitor and analyze key performance metrics to assess the success of automation initiatives.o Prepare regular reports andQualifications: • Bachelor’s degree in marketing, Business, or a related field.• 3+ years of experience with Hubspot or similar marketing automation platforms.• Proven experience in lead nurturing strategies and campaign optimization.• Strong analytical skills with the ability to interpret data and derive actionable insights.• Excellent communication skills.• Ability to work collaboratively in a fast-paced environment.